Hi, I am Professor Bonenfant. I obtained my Technology Instruction and Liberal Arts bachelor’s degrees from Excelsior University, and my Master of Science degree in Business Administration from University of Phoenix. I am currently the NCTC Director of Grants and teach business and management courses as well.
I have 25 years active duty service with the U.S. Navy including six years spent as a flight instructor. I most recently managed Amazon Fulfillment as a Senior Operations Manager from 2019-2023 and spent ten years as a senior intelligence manager for the Department of the Navy in Washington DC.
NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
COURSE AND INSTRUCTOR INFORMATION
Course title: eCommerce Marketing
Course prefix, number, and section number: MRKG 2312 - 0310
Semester/Year of course: Spring 2026
Semester start and end dates: January 12th – May 9th
Modality (Face to face/Synchronous or Asynchronous online/Hybrid): Asynchronous
Class meeting location, days, and times: Online/Virtual
Lab meeting location, days, and times: None
Semester credit hours: 3
Course Description: Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.
Course prerequisites: None
Required course materials:
Digital Marketing: Strategic Planning & Integration 3rd Edition
by Annmarie Hanlon
ISBN: 9781529680430 Paperback
ISBN: 9781529680447 Hardcover
ISBN: 9781036202194 Electronic Version
Name of instructor: John Bonenfant
Office location: Champions Circle Training Center, Office 105
Telephone number: 940-380-2548
Email address: jbonenfant@nctc.edu
SYLLABUS CHANGE DISCLAIMER
The faculty member reserves the right to make changes to this published syllabus if it is in the best interest of the educational development of this class. Any such changes will be announced as soon as possible in person and/or writing.
SUMMARY OF COURSE ASSIGNMENTS
List of graded assignments:
1 Marketing Resource Assignment
14 Chapter Quizzes
12 Chapter Application Assignments
6 Marketing Plan Assignments
7 Case Studies
8 Class Discussion Assignments
1 Final Exam
Final grade scale:
A = 90% - 100%
B = 80% - 89%
C = 70% - 79%
D = 60% - 69%
F = 0% - 59%
Office hours for students:
I have an office on Campus at our NCTC Training Center in Champions Circle; I am also available by appointment request via WebEx. Please email me via my Canvas email
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Thursday
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Friday
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5 – 6pm Virtual
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5 – 6pm Virtual
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By Appt.
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By Appt.
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Late work policy:
To be fair to all students, I DO NOT accept late work except for documented illnesses. You have 7 days to complete assignments. Please take advantage of the time you have. If you have a problem uploading an assignment and choose to email it to me, it must be time as noted within Canvas. All assignments are important so please do not discount them.
Withdrawal Important Dates:
A student may withdraw from a course on or after the official date of record. It is the student’s
responsibility to initiate and complete a Withdrawal Request Form.
• Last Day to Drop with 100% Refund Jan 11th
• Last Day to Drop without a Grade Jan 27th
• Last day to drop with grade of a “W” Mar 30th
Withdrawing from a Course: Students can learn more about the withdraw policy and procedure
by http://www.nctc.edu/current-students/drop-withdraw-class.html (Links to an external site.).
SEE CANVAS FOR THE COMPLETE COURSE CALENDAR, OUTLINE, DETAILED DESCRIPTION OF GRADED WORK, AND OTHER RELATED MATERIAL.
COLLEGE POLICIES
ADA STATEMENT
NCTC will adhere to all applicable federal, state, and local laws, regulations and guidelines with respect to providing reasonable accommodations to afford equal educational opportunity. It is the student’s responsibility to contact the Office for Students with Disabilities to arrange appropriate accommodations. See the OSD Syllabus Addendum.
AI STATEMENT
Absent a clear statement from a course instructor, use of or consultation with generative Artificial Intelligence (AI) or other similar technologies shall be treated analogously to assistance from another person, agency, or entity. In particular, using generative AI tools to substantially complete an assignment or exam is not permitted. Students should acknowledge the use of generative AI (other than incidental use) and default to disclosing such assistance when in doubt.
When students use generative AI to replace the rigorous demands of personal engagement with their coursework, it runs counter to the educational mission of the college and undermines the heart of education itself. Artificial Intelligence, large language models, and other such technologies hold promise for deploying knowledge in service to others and accelerating the discovery of new knowledge. However, such technology poses new challenges to pedagogy and to integrity. Within the context of the teaching mission of the college and consistent with the Student Code of Conduct, the authority to define the appropriate use, study, and deployment of these technologies’ rests with the faculty.
Individual course instructors, in coordination with their divisions, set policies regulating the use of generative AI tools in their courses, including allowing or disallowing some or all uses of such tools. Course instructors will set such policies in their course syllabi and clearly communicate such policies to students. Students who are unsure of policies regarding generative AI tools are encouraged to ask their instructors for clarification.
Encouraged or Permitted
The use of generative AI in this course is encouraged with certain tasks and with attribution. You can choose to use AI tools to help brainstorm assignments or projects or revise existing work you have written. When you submit your assignment, you must clearly attribute what text was generated by the AI tool.
STUDENT HANDBOOK
Students are expected to follow all rules and regulations found in the Student Handbook.
STUDENT SERVICES
NCTC provides a multitude of services and resources to support students. See the Student Services Syllabus Addendum for a listing of those departments and links to their sites.
QUESTIONS, CONCERNS, or COMPLAINTS
The student should contact the instructor to deal with any questions, concerns, or complaints specific to the class. If the student and faculty are not able to resolve the issue, the student may contact the chair or coordinator of the division. If the student remains unsatisfied, the student may proceed to contact the instructional dean.
Name of Chair/Coordinator: Teresa Leman
Office location: Corinth Campus
Telephone number: 940-498-6263
E-mail address: tlaman@nctc.edu
Name of Instructional Dean: Debbie Huffman
Office location: Gainesville Campus
Telephone number: 940-668-3357
E-mail address: dhuffman@nctc.edu