NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
COURSE AND INSTRUCTOR INFORMATION
Course title: Principles of Marketing
Course prefix, number, and section number: MRKG 1311. 0340
Semester/Year of course: Spring 2026
Semester start and end dates: 01/12/2026 – 05/09/2026
Modality (Face to face/Synchronous or Asynchronous online/Hybrid): Online/Hybrid
Class meeting location, days, and times: Asynchronous / Online
Lab meeting location, days, and times:
Semester credit hours: Asynchronous / Online
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Course prerequisites: None
Required course materials:
Marketing
McGraw – Hill Connect
Name of instructor: Professor Brumfield
Office location: Virtually
Telephone number: 214-517-2763 text only
Email address: abrumfield@nctc.edu (preferred)
Office hours for students: Online via WebEx, T/TH 7-8pm
SYLLABUS CHANGE DISCLAIMER
The faculty member reserves the right to make changes to this published syllabus if it is in the best interest of the educational development of this class. Any such changes will be announced as soon as possible in person and/or writing.
SUMMARY OF COURSE ASSIGNMENTS
SUMMARY OF COURSE ASSIGNMENTS
List of graded assignments:
# of Graded Course Elements Graded Course Elements Percentage Values
12 Weekly Discussions 25%
1 Marketing Plan* 40%
24 Quizzes 25%
1 Aspired to be Hired 5%
16 Attendance ** 5%
100%
*ALL ASSIGNMENT HAVE TO BE DONE IN APA FORMAT! The Marketing plan is due by May 04th
** Attendance will be automatically taken every Monday when you complete an assignment.
Final grade scale:
A 90% - 100% D 60% - 69%
B 80% - 89% F 0 – 59%
C 70% - 79%
SEE CANVAS FOR THE COMPLETE COURSE CALENDAR, OUTLINE, DETAILED DESCRIPTION OF GRADED WORK, AND OTHER RELATED MATERIAL.
COURSE POLICIES
Academic Integrity Policy: Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion. Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty. See Student Handbook, “Student Rights & Responsibilities: Student Conduct.” Consequences for academic dishonesty may include:
- The student will receive a failing grade of "O" on the assignment. If the assignment is within a group in which the lowest assignment is dropped, the assignment will not be able to count as a dropped score. It will count as part of the grade.
- A "Scholastic Dishonesty Report Form" will be submitted regarding the incident
- Student may be dropped from the course with a failing grade (letter grade of “F”) if there is a second infraction or the first infraction was deemed extremely serious.
Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic
falsification, intellectual property dishonesty, academic dishonesty facilitation and
collusion. Consequences for academic dishonesty may include:
The student will receive a failing grade of "O" on the assignment. If the assignment is within a group in which the lowest assignment is dropped, the assignment will not be able to count as a dropped score. It will count as part of the grade.
A "Scholastic Dishonesty Report Form" will be submitted regarding the incident
Student may be dropped from the course with a failing grade (letter grade of “F”)
Attendance Policy: Regular and punctual attendance is expected of all students in all classes for which they have registered. All absences are unauthorized unless the student is absent due to illness or emergencies as determined by the instructor. It is the student responsibility to provide documentation as to the emergency for approval and judgement by the faculty member. Approved college sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence. Valid reasons for absence, however, do not relieve the student of the responsibility for making up required work. Students will not be allowed to make up an examination missed due to absence unless they have reasons acceptable to the instructor. A student who is compelled to be absent when a test is given should petition the instructor, in advance, if possible, for permission to postpone the exam.
Student will be dropped from a class by the Registrar upon recommendation of the instructor who feels the student has been justifiably absent or tardy enough times to preclude meeting the course’s objectives. Persistent, unjustified absences from classes or laboratories will be considered sufficient cause for college officials to drop a student from the rolls of the College.
Withdrawal Policy: A student may withdraw from a course on or after the official date of record. It is the student’s responsibility to initiate and complete a Withdrawal Request Form.
Last day to withdraw from the course with a “W” is: Last day to withdraw from the course with a “W” is March 30, 2026
Student Learning Outcomes:
At the successful completion of this course the student will be able to:
- LO1 Identify the marketing mix components in relation to market segmentation.
- LO2 Explain the environmental factors which influence consumer and organizational decision-making processes.
- LO3 Outline a marketing plan.
COLLEGE POLICIES
ADA STATEMENT
NCTC will adhere to all applicable federal, state, and local laws, regulations and guidelines with respect to providing reasonable accommodations to afford equal educational opportunity. It is the student’s responsibility to contact the Office for Students with Disabilities to arrange appropriate accommodations. See the OSD Syllabus Addendum.
Artificial Intelligence Policy:
AI STATEMENT
Absent a clear statement from a course instructor, use of or consultation with generative Artificial Intelligence (AI) or other similar technologies shall be treated analogously to assistance from another person, agency, or entity. In particular, using generative AI tools to substantially complete an assignment or exam is not permitted. Students should acknowledge the use of generative AI (other than incidental use) and default to disclosing such assistance when in doubt.
When students use generative AI to replace the rigorous demands of personal engagement with their coursework, it runs counter to the educational mission of the college and undermines the heart of education itself. Artificial Intelligence, large language models, and other such technologies hold promise for deploying knowledge in service to others and accelerating the discovery of new knowledge. However, such technology poses new challenges to pedagogy and to integrity. Within the context of the teaching mission of the college and consistent with the Student Code of Conduct, the authority to define the appropriate use, study, and deployment of these technologies rests with the faculty.
Individual course instructors, in coordination with their divisions, set policies regulating the use of generative AI tools in their courses, including allowing or disallowing some or all uses of such tools. Course instructors will set such policies in their course syllabi and clearly communicate such policies to students. Students who are unsure of policies regarding generative AI tools are encouraged to ask their instructors for clarification.
STUDENT HANDBOOK
Students are expected to follow all rules and regulations found in the Student Handbook.
Weekly Discussion Forum Rubric
|
|
Excellent
|
Satisfactory
|
Needs
Improvement
|
Unsatisfactory
|
|
Initial Post
Content
10 points possible
MUST be made before
Midnight on
Wednesday to receive credit.
|
Comments are
thorough, well written, and insightful. Ideas are well organized. Student’s mastery of content is demonstrated through critical analysis of the material and comments are grounded in scholarly research or textbook concepts and theories. Posting demonstrates in-depth
understanding of the topics. (9-10
Points)
|
Comments are well written and complete. Ideas are mostly well organized. Student demonstrates analysis of the material and makes some integration of research or textbook concepts and theories. Posting demonstrates an understanding of the topics.
(7-8 Points)
|
Comments lack critical analysis and depth. Student demonstrates a basic understanding of the topics but does not support that understanding with relevant research or textbook concepts and theories.
(5 – 6 Points)
|
Posting does not meet the requirements for the assignment and demonstrates
little
understanding of the material. (0 – 4
Points)
|
|
Peer Responses and Replies
Content
12 points possible 3 points per peer post
|
Student posts at
least four, well-developed, substantive posts to classmates that demonstrate in-depth analysis and critical thinking.
|
Student posts at least three posts which are well developed, substantive, and demonstrate in- depth analysis and critical thinking.
|
Student posts at least two post to peers which somewhat contributed to the discussion; however, posts do not demonstrate in-depth analysis or critical thinking. All posts made on same day.
|
Student does not post to peers and/or posts do not add to the
discussion. All posts made on the same day
|
|
Utilizes Correct Grammar,
Mechanics, Spelling and Sentence Structure 3 points possible
|
Postings are professional and generally free of errors in mechanics, spelling, usage and sentence structure.
|
Postings are professional but may contain minor errors in mechanics, spelling, usage and sentence structure.
|
Postings are adequate but contains some errors in mechanics, spelling, usage and sentence structure
that somewhat interfere with understanding.
|
Postings have numerous errors
In mechanics, usage, spelling and sentence structure. Errors interfere with readability.
|
STUDENT SERVICES
NCTC provides a multitude of services and resources to support students. See the Student Services Syllabus Addendum for a listing of those departments and links to their sites.
QUESTIONS, CONCERNS, or COMPLAINTS
The student should contact the instructor to deal with any questions, concerns, or complaints specific to the class. If the student and faculty are not able to resolve the issue, the student may contact the chair or coordinator of the division. If the student remains unsatisfied, the student may proceed to contact the instructional dean.
Name of Chair/Coordinator: Teresa Laman
Office location: Corinth Campus, Suite 170, Office 172
Telephone number: 940-498-6263
E-mail address: tlaman@nctc.edu
Name of Instructional Dean: Debbie Huffman
Office location: Gainesville Campus 2106
Telephone number: 940-668-3357
E-mail address: dhuffman@nctc.edu