NORTH CENTRAL TEXAS COLLEGE COURSE SYLLABUS
COURSE AND INSTRUCTOR INFORMATION
Course title: Principles of Marketing
Course prefix, number, and section number: MRKG 2309-0311 & 0490
Semester/Year of course: Fall 2025
Semester start and end dates: 08/25/2025 – 12/13/2025
Modality (Face to face/Synchronous or Asynchronous online/Hybrid): 0311 is online and 0490 is hybrid
Class meeting location, days, and times: Course .0311 online, no class meetings. Course .0490 is hybrid meeting on Mondays 9:30am-10:50pm, Corinth 353.
Lab meeting location, days, and times: No lab, does not apply
Semester credit hours: 3
Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Course prerequisites: None
Required course materials: Connect Master Marketing. 2025 release. McGraw Hill. ISBN 978-1-264-10917-3. Access card code or Connect account is required. (Confirm correct one with bookstore or McGraw Hill.) Use Textbook link at top of Canvas to set up.
Name of instructor: David Wozniak, MBA
Office location: Corinth Campus, Suite 313-C-07
Telephone number: 940-498-6473
Email address: dwozniak@nctc.edu
Office hours for students: Mon 11am-4pm (by appointment, walk-in, or via WebEx), Wed 9:30am-3pm (by appointment, walk-in, or via WebEx), other times by appointment using WebEx.
SYLLABUS CHANGE DISCLAIMER
The faculty member reserves the right to make changes to this published syllabus if it is in the best interest of the educational development of this class. Any such changes will be announced as soon as possible in person and/or writing.
SUMMARY OF COURSE ASSIGNMENTS
Late work policy: I do not accept late work unless there are extenuating circumstances. Extenuating circumstances are hospitalization, death of a family member or severe illness. Work is not considered an extenuating circumstance. Students are expected to email me to request an extension prior to the due date. The instructor may require additional documentation.
THIS IS THE "SHORT SYLLABUS," PLEASE SEE CANVAS FOR THE COURSE CALENDAR, OUTLINE, DETAILED DESCRIPTION OF GRADED WORK, OTHER RELATED MATERIAL, AND THE COMPLETE (OR LONG) SYLLABUS.
COURSE POLICIES
Academic Integrity Policy:
Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion. Faculty members may document and bring charges against a student who is engaged in or is suspected of being engaged in academic dishonesty. See Student Handbook, “Student Rights & Responsibilities: Student Conduct”.
Artificial Intelligence Policy:
Student are expected to complete their own assignments/work. Using AI to complete assignments or discussions is prohibited. Students may use AI to guide in their research in the completion of the assignment, however, copying and pasting entire chunks of information from AI is prohibited and will result in a 0 on that assignment. Utilization of AI to complete multiple assignments could result in further action by the instructor.
Attendance Policy:
Regular and punctual attendance is expected of all students in all classes for which they have registered. All absences are considered to be unauthorized unless the student is absent due to illness or emergencies as determined by the instructor. It is the student's responsibility to provide documentation as to the emergency for approval and judgment by the faculty member. Approved college-sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence. Valid reasons for absence, however, do not relieve the student of the responsibility for making up the required work. Students will not be allowed to make up an examination missed due to absence unless they have reasons acceptable to the instructor.
For online courses: Attendance will be taken from participation in discussion forums each class session or the submission of assignments. Students must attend more than 75% of all classroom sessions to successfully complete this course.
For hybrid courses: Attendance will use BOTH the traditional recording for the lecture component of the course AND the online course methods explained in the paragraph above.
Withdrawal Policy:
A student may withdraw from a course on or after the official date of record. It is the student’s responsibility to initiate and complete a Withdrawal Request Form. If there is insufficient participation in the course, the professor has the right to withdraw a student from the course. Early alerts will be used and other outreach. NOTE: As failing to participate impacts my institutional effectiveness rating negatively, I will withdraw a non-participating student.
Last day to withdraw from this course with a “W” is November 3, 2025.
Student Learning Outcomes: Throughout the course, there will be quizzes and assignments that are related directly to the outcomes required for the course. These assignments will be specified and must be completed in one try.
Core Objectives:
At the successful completion of this course the student will be able to:
LO1 Identify the marketing mix components in relation to market segmentation.
LO2 Explain the environmental factors which influence consumer and organizational decision-making processes
LO3 Outline a marketing plan.
COLLEGE POLICIES
ADA STATEMENT
NCTC will adhere to all applicable federal, state, and local laws, regulations and guidelines with respect to providing reasonable accommodations to afford equal educational opportunity. It is the student’s responsibility to contact the Office for Students with Disabilities to arrange appropriate accommodation. See the OSD Syllabus Addendum.
AI STATEMENT
Absent a clear statement from a course instructor, use of or consultation with generative Artificial Intelligence (AI) or other similar technologies shall be treated analogously to assistance from another person, agency, or entity. In particular, using generative AI tools to substantially complete an assignment or exam is not permitted. Students should acknowledge the use of generative AI (other than incidental use) and default to disclosing such assistance when in doubt.
When students use generative AI to replace the rigorous demands of personal engagement with their coursework, it runs counter to the educational mission of the college and undermines the heart of education itself. Artificial Intelligence, large language models, and other such technologies hold promise for deploying knowledge in service to others and accelerating the discovery of new knowledge. However, such technology poses new challenges to pedagogy and to integrity. Within the context of the teaching mission of the college and consistent with the Student Code of Conduct, the authority to define the appropriate use, study, and deployment of these technologies rests with the faculty.
Individual course instructors, in coordination with their divisions, set policies regulating the use of generative AI tools in their courses, including allowing or disallowing some or all uses of such tools. Course instructors will set such policies in their course syllabi and clearly communicate such policies to students. Students who are unsure of policies regarding generative AI tools are encouraged to ask their instructors for clarification.
STUDENT HANDBOOK
Students are expected to follow all rules and regulations found in the Student Handbook.
STUDENT SERVICES
NCTC provides a multitude of services and resources to support students. See the Student Services Syllabus Addendum for a listing of those departments and links to their sites.
QUESTIONS, CONCERNS, or COMPLAINTS
The student should contact the instructor to deal with any questions, concerns, or complaints specific to the class. If the student and faculty are not able to resolve the issue, the student may contact the chair or coordinator of the division. If the student remains unsatisfied, the student may proceed to contact the instructional dean.
Name of Chair/Coordinator: Teresa Laman
Office location: Corinth Campus, Suite 170
Telephone number: 940-498-6263
E-mail address: tlaman@nctc.edu
Name of Instructional Dean: Debbie Huffman
Office location: Gainesville Campus
Telephone number: 940-668-3357
E-mail address: dhuffman@nctc.edu