NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
COURSE AND INSTRUCTOR INFORMATION
Course title: Principles of Marketing
Course prefix, number, and section number: MRKG 1311. 0340-0341
Semester/Year of course: Spring 2025
Semester start and end dates: 08/28/2023 – 12/16/2023
Modality (Face to face/Synchronous or Asynchronous online/Hybrid): Online/Hybrid
Class meeting location, days, and times: Asynchronous/Online
Semester credit hours: 3
Course description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Course prerequisites: None
Required course materials: Included with Tuition
McGraw Hill Textbook: Included with Tuition
Instructor Information
Name of instructor: Professor Brumfield
Office location: Virtually
Telephone number: 469-614-2328 text only
E-mail address: abrumfield@nctc.edu (preferred)
Office hours for students: Online via WebEx, T/TH 7-8 pm
SYLLABUS CHANGE DISCLAIMER
The faculty member reserves the right to make changes to this published syllabus if it is in the best interest of the educational development of this class. Any such changes will be announced as soon as possible in person and/or writing.
SUMMARY OF COURSE ASSIGNMENTS:
# of Graded Course Elements
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List of graded assignments:
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Percentage Values
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4
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Chapter Discussions
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15%
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1
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Marketing Plan
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40%
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1
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Aspired to be Hired
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5%
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24
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Quizzes
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30%
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3
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Learning Outcomes
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5%
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16
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Attendance
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5%
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Total
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100%
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ALL ASSIGNMENTS HAVE TO BE DONE IN APA FORMAT! MARKETING PLAN DUE MAY 5TH 2025
Final grade scale:
A 90% - 100%
B 80% - 89%
C 70% - 79%
D 60% - 69%
F 0 – 59%
Late work policy:
SEE CANVAS FOR THE COMPLETE COURSE CALENDAR, OUTLINE, DETAILED
DESCRIPTION OF GRADED WORK, AND OTHER RELATED MATERIAL.
COURSE POLICIES
Academic Integrity Policy: Scholastic dishonesty shall include, but is not limited
to cheating, plagiarism, academic falsification, intellectual property dishonesty,
academic dishonesty facilitation and collusion. Faculty members may document and
bring charges against a student who is engaged in or is suspected to be engaged in
academic dishonesty. See Student Handbook, “Student Rights & Responsibilities:
Student Conduct”.
Attendance Policy: Attendance will be taken from discussion forum
participation. Students must make a post in the discussion forum to be logged as
present for the week. If no discussion forum is included in the weekly module,
completion of the chapter quiz will be used for attendance verification.
Withdrawal Policy: A student may withdraw from a course on or after the official date of record. It is the
student’s responsibility to initiate and complete a Withdrawal Request Form.
Last day to withdraw from the course with a “W” is April 7, 2025
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Important Dates to Remember:
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Dates:
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Classes Begin
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January 21, 2025
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Last Day to Drop (without grade of W)
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February 02, 2025
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Official Date of Record (First day for Withdrawals/Grade of W)
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February 03, 2025
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Spring Break - College Closed
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March 17th -23rd
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Spring Holiday Observed - College Closed
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April 18th
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Last day to withdraw from a class with ‘W’
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April 7th
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Final Exams (see final exam schedule)
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May 12th – 17th
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Commencement Ceremonies
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May 16th
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Term Ends
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May 17th
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Student Learning Outcomes: At the successful completion of this course the student will be able to:
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LO1
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Identify the marketing mix components in relation to market segmentation
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LO2
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Explain the environmental factors which influence consumer and organizational decision-making processes
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LO3
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Outline a marketing plan.
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LO4
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Apply marketing mix functions and process
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COLLEGE POLICIES
ADA STATEMENT
NCTC will adhere to all applicable federal, state, and local laws, regulations and guidelines with respect to providing reasonable accommodations to afford equal educational opportunity. It is the student’s responsibility to contact the Office for Students with Disabilities to arrange appropriate accommodations. See the OSD Syllabus Addendum.
AI STATEMENT
Absent a clear statement from a course instructor, use of or consultation with generative Artificial Intelligence (AI) or other similar technologies shall be treated analogously to assistance from another person, agency, or entity. In particular, using generative AI tools to substantially complete an assignment or exam is not permitted. Students should acknowledge the use of generative AI (other than incidental use) and default to disclosing such assistance when in doubt.
When students use generative AI to replace the rigorous demands of personal engagement with their coursework, it runs counter to the educational mission of the college and undermines the heart of education itself. Artificial Intelligence, large language models, and other such technologies hold promise for deploying knowledge in service to others and accelerating the discovery of new knowledge. However, such technology poses new challenges to pedagogy and to integrity. Within the context of the teaching mission of the college and consistent with the Student Code of Conduct, the authority to define the appropriate use, study, and deployment of these technologies rests with the faculty.
Individual course instructors, in coordination with their divisions, set policies regulating the use of generative AI tools in their courses, including allowing or disallowing some or all uses of such tools. Course instructors will set such policies in their course syllabi and clearly communicate such policies to students. Students who are unsure of policies regarding generative AI tools are encouraged to ask their instructors for clarification.
STUDENT HANDBOOK
Students are expected to follow all rules and regulations found in the Student Handbook.
STUDENT SERVICES
NCTC provides a multitude of services and resources to support students. See the Student Services Syllabus Addendum for a listing of those departments and links to their sites.
QUESTIONS, CONCERNS, or COMPLAINTS
The student should contact the instructor to deal with any questions, concerns, or complaints specific to the class. If the student and faculty are not able to resolve the issue, the student may contact the chair or coordinator of the division. If the student remains unsatisfied, the student may proceed to contact the instructional dean.
Name of Chair/Coordinator: Teresa Laman
Office location: Corinth
Telephone number: 940-498-6263
Email address: tlaman@nctc.edu
Name of Instructional Dean: Debbie Huffman
Office location: Gainesville
Telephone number: 940-668-7731
Email address: dhuffman@nctc.edu