NORTH CENTRAL TEXAS COLLEGE

COURSE SYLLABUS

COURSE AND INSTRUCTOR INFORMATION

Course title: Principles of Marketing  

Course prefix, number, and section number: MRKG 1311. 0340

Semester/Year of course: Spring 2024

Semester start and end dates: 01/17/2024 – 05/13/2024

Modality (Face to face/Synchronous or Asynchronous online/Hybrid): Online/Hybrid

Class meeting location, days, and times: Asynchronous Online

Semester credit hours: 3

Course description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

Course prerequisites: None

Required course materials: Included with course

Marketing 

McGraw-Hill Connect

Instructor Information

Name of instructor: Professor Brumfield

Office location: Virtually

Telephone number: 214-517-2763 text only

E-mail address: abrumfield@nctc.edu  (preferred)

Office hours for students: Online via WebEx, T/TH 1-5pm

SYLLABUS CHANGE DISCLAIMER

The faculty member reserves the right to make changes to this published syllabus if it is in the best interest of the educational development of this class. Any such changes will be announced as soon as possible in person and/or writing.

SUMMARY OF COURSE ASSIGNMENTS

List of graded assignments:

# of Graded Course Elements         Graded Course Elements            Percentage Values

8                                                      Weekly Discussions                                  10%

1                                                      Marketing Plan                                       20%

12                                                    Quizzes                                           20%

4                                                      Case Studies                                      20%

1                                                               Aspired to be Hired                                    5%

16                                                             Attendance                                                 5%

4                                                      Exams                                               20%

                                                                                                                                  100%

Final grade scale: 

A    90% - 100%               D 60% - 69% 

B    80% - 89%                     F  0 – 59% 

C    70% - 79%   

Late work policy:

SEE CANVAS FOR THE COMPLETE COURSE CALENDAR, OUTLINE, DETAILED DESCRIPTION OF GRADED WORK, AND OTHER RELATED MATERIAL.

COURSE POLICIES

Academic Integrity Policy: Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion.  Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty.  See Student Handbook, “Student Rights & Responsibilities: Student Conduct”.   

Attendance Policy: Attendance will be taken from discussion forum participation. Students must make a post in the discussion forum to be logged as present for the week. If no discussion forum is included in the weekly module, completion of the chapter quiz will be used for attendance verification.

Withdrawal Policy

A student may withdraw from a course on or after the official date of record. It is the student’s responsibility to initiate and complete a Withdrawal Request Form.

Last day to withdraw from the course with a “W” is April 3, 2023

Student Learning Outcomes:

At the successful completion of this course the student will be able to:

1. LO1  Identify the marketing mix components in relation to market segmentation.

2. LO2  Explain the environmental factors which influence consumer and organizational decision-making processes.

3. LO3  Outline a marketing plan.

COLLEGE POLICIES

STUDENT HANDBOOK

Students are expected to follow all rules and regulations found in the Student Handbook.

ADA STATEMENT

NCTC will adhere to all applicable federal, state and local laws, regulations and guidelines with respect to providing reasonable accommodations to afford equal educational opportunity. It is the student’s responsibility to contact the Office for Students with Disabilities to arrange appropriate accommodations.  See the OSD Syllabus Addendum.

STUDENT SERVICES

NCTC provides a multitude of services and resources to support students.  See the Student Services Syllabus Addendum for a listing of those departments and links to their sites.

QUESTIONS, CONCERNS, or COMPLAINTS

The student should contact the instructor to deal with any questions, concerns, or complaints specific to the class.  If the student and faculty are not able to resolve the issue, the student may contact the chair or coordinator of the division.  If the student remains unsatisfied, the student may proceed to contact the instructional dean.

Name of Chair/Coordinator: Teresa Laman        

Office location: Corinth                                         

Telephone number: 940-498-6263                      

Email address: tlaman@nctc.edu                         

Name of Instructional Dean:Debbie Huffman

Office location: Gainesville

Telephone number: 940-668-7731

Email address: dhuffman@nctc.edu