NORTH CENTRAL TEXAS COLLEGE

COURSE SYLLABUS

COURSE AND INSTRUCTOR INFORMATION

Course title: Principles of Marketing

Course prefix, number, and section number:  MRKG 1311  0490

Semester/Year of course: Fall 2023

Semester start and end dates: August 28, 2023 – December 16, 2023

Modality (Face to face/Synchronous or Asynchronous online/Hybrid): Hybrid

Class meeting location, days, and times: Tuesday, 11:00am, COR 210

Lab meeting location, days, and times: NONE

Semester credit hours: 3

Course description: (NCTC Catalog): Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

Course prerequisites: None

Required course materials: (Included with tuition for course)

Marketing: CONNECT Master 2.0

2nd Edition,

Name of instructor:  Doug Akins

Office location:  COR 205

Telephone number:  940-498-6261

E-mail address: dakins@nctc.edu

Office hours for students: WebEx Mon/Wed 3-5pm

SYLLABUS CHANGE DISCLAIMER

The faculty member reserves the right to make changes to this published syllabus if it is in the best interest of the educational development of this class. Any such changes will be announced as soon as possible in person and/or writing.

Grading Criteria:

16 - Chapter Quizzes                                       30%

7 – Critical Thinking Assignments                   25%

1 - Aspire to Be Hired Assignments                20%

2– Exams                                                         25%                   

Final grade scale:    

A:  90% - 100%

B: 80% - 89%

C: 70% - 79%

D: 60% - 69%

F: 0 – 59%

Late work policy: UPDATE AS NEEDED

To be fair to all students, I DO NOT accept late work except for documented illnesses. You have 7 days to complete assignments. Please take advantage of the time you have. There is extra credit available – do not ask for additional. Your grade will be based on the graded

elements listed above. There are no makeup assignments unless proof of illness is provided to

the instructor in a timely manner. If you miss an assignment for a documented and approved

medical reason or family emergency, you will be allowed 1 week to complete it.

SEE CANVAS FOR THE COMPLETE COURSE CALENDAR, OUTLINE, DETAILED DESCRIPTION OF GRADED WORK, AND OTHER RELATED MATERIAL.

COURSE POLICIES

Academic Integrity Policy:

Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion. Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty. See Student Handbook, “Student Rights & Responsibilities: Student Conduct.”    Consequences for academic dishonesty may include:

1. The student will receive a failing grade of "O" on the assignment. If the assignment is within a group in which the lowest assignment is dropped, the assignment will not be able to count as a dropped score. It will count as part of the grade.
2. A "Scholastic Dishonesty Report Form" will be submitted regarding the incident
3. Student may be dropped from the course with a failing grade (letter grade of “F”) if there is a second infraction or the first infraction was deemed extremely serious.

This information is used with permission and citation with gratitude to Princeton University:

The McGraw Center for Teaching and Learning.

Intellectual honesty is vital to an academic community and for my fair evaluation of your

work. All work submitted in this course must be your own, completed in accordance with the

College's academic regulations. You may not engage in unauthorized collaboration or make use

of ChatGPT or other AI composition software/NLPs/LLMs.

Students must obtain permission from me before using AI composition software (like

ChatGPT) for any assignments in this course. Using these tools without my permission puts

your academic integrity at risk.

This course does make use of AI/NLPs/LLMs plagiarism checker software such as “Turnitin”

developed for the purpose of detecting the use of AI programs.

Any violation of this policy will be considered academic dishonesty and will be documented

and filed as such. See Student Handbook, “Student Rights and Responsibilities: Student

Conduct ([FLB(LOCAL])”.

Attendance Policy:

Regular and punctual attendance is expected of all students in all classes for which they have registered. All absences are unauthorized unless the student is absent due to illness or emergencies as determined by the instructor. It is the student responsibility to provide documentation as to the emergency for approval and judgement by the faculty member. Approved college sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence. Valid reasons for absence, however, do not relieve the student of the responsibility for making up required work. Students will not be allowed to make up an examination missed due to absence unless they have reasons acceptable to the instructor. A student who is compelled to be absent when a test is given should petition the instructor, in advance, if possible, for permission to postpone the exam.

Withdrawal Policy:

A student may withdraw from a course on or after the official date of record. It is the student’s responsibility to initiate and complete a Withdrawal Request Form.

• Last day to drop with grade of a “W” is Nov 6, 2023

Student Learning Outcomes: (From Academic Course Guide Manual/Workforce Education Course Manual/NCTC Catalog  

At the successful completion of this course the student will be able to:

• Identify the marketing mix components in relation to market segmentation
• Explain the environmental factors which influence consumer and organizational decision-making processes
• Outline a marketing plan

COLLEGE POLICIES