NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
COURSE AND INSTRUCTOR INFORMATION
Course title: Principles of Marketing
Course prefix, number, and section number: MRKG 1311. 0490
Semester/Year of course: Spring 2023
Semester start and end dates: 01/17/2023 – 05/13/2023
Modality (Face to face/Synchronous or Asynchronous online/Hybrid): Online/Hybrid
Class meeting location, days, and times: Wednesdays 11:00 am - 12:20pm
Semester credit hours: 3
Course description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Course prerequisites: None
Required course materials:
Principles of Marketing for a Digital Age
Tracy L. Tuten 2020 SAGE Publisher
ISBN 978-1-5264-2333-7
Instructor Information
Name of instructor: Professor Brumfield
Office location: Virtually
Telephone number: 214-517-2763 text only
E-mail address: abrumfield@nctc.edu (preferred)
Office hours for students: Online via WebEx, T/TH 1-5pm
SYLLABUS CHANGE DISCLAIMER
The faculty member reserves the right to make changes to this published syllabus if it is in the best interest of the educational development of this class. Any such changes will be announced as soon as possible in person and/or writing.
SUMMARY OF COURSE ASSIGNMENTS
List of graded assignments:
# of Graded Course Elements Graded Course Elements Percentage Values
8 Weekly Discussions 10%
1 Marketing Plan 20%
12 Quizzes 20%
4 Case Studies 20%
1 Aspired to be Hired 5%
16 Attendance 5%
4 Exams 20%
100%
Final grade scale:
A 90% - 100% D 60% - 69%
B 80% - 89% F 0 – 59%
C 70% - 79%
Late work policy:
SEE CANVAS FOR THE COMPLETE COURSE CALENDAR, OUTLINE, DETAILED DESCRIPTION OF GRADED WORK, AND OTHER RELATED MATERIAL.
COURSE POLICIES
Academic Integrity Policy: Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion. Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty. See Student Handbook, “Student Rights & Responsibilities: Student Conduct”.
Attendance Policy: Attendance will be taken from discussion forum participation. Students must make a post in the discussion forum to be logged as present for the week. If no discussion forum is included in the weekly module, completion of the chapter quiz will be used for attendance verification.
Withdrawal Policy
A student may withdraw from a course on or after the official date of record. It is the student’s responsibility to initiate and complete a Withdrawal Request Form.
Last day to withdraw from the course with a “W” is April 3, 2023
Student Learning Outcomes:
At the successful completion of this course the student will be able to:
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LO1 Identify the marketing mix components in relation to market segmentation.
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LO2 Explain the environmental factors which influence consumer and organizational decision-making processes.
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LO3 Outline a marketing plan.
COLLEGE POLICIES
STUDENT HANDBOOK
Students are expected to follow all rules and regulations found in the Student Handbook.
ADA STATEMENT
NCTC will adhere to all applicable federal, state and local laws, regulations and guidelines with respect to providing reasonable accommodations to afford equal educational opportunity. It is the student’s responsibility to contact the Office for Students with Disabilities to arrange appropriate accommodations. See the OSD Syllabus Addendum.
STUDENT SERVICES
NCTC provides a multitude of services and resources to support students. See the Student Services Syllabus Addendum for a listing of those departments and links to their sites.
QUESTIONS, CONCERNS, or COMPLAINTS
The student should contact the instructor to deal with any questions, concerns, or complaints specific to the class. If the student and faculty are not able to resolve the issue, the student may contact the chair or coordinator of the division. If the student remains unsatisfied, the student may proceed to contact the instructional dean.
Name of Chair/Coordinator: Teresa Laman
Office location: Corinth
Telephone number: 940-498-6263
Email address: tlaman@nctc.edu
Name of Instructional Dean:Debbie Huffman
Office location: Gainesville
Telephone number: 940-668-7731
Email address: dhuffman@nctc.edu