NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
COURSE AND INSTRUCTOR INFORMATION
Course title: Principles of Marketing
Course prefix, number, and section number: MRKG1311.380
Semester/Year of course: FA 1st 8 Weeks 2022
Semester start and end dates: Aug 22 – Oct 15, 2022
Modality (Face to face/Synchronous or Asynchronous online/Hybrid): Online
Class meeting location, days, and times: N/A
Lab meeting location, days, and times: N/A
Semester credit hours: 3
Course description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Course prerequisites: None
Required course materials:
Principles of Marketing for a Digital Age
Tracy L. Tuten 2020
SAGE Publisher
ISBN 978-1-5264-2333-7
Name of instructor: Doug Akins
Office location: Corinth
Telephone number: 940-498-6261
E-mail address: dakins@nctc.edu (preferred)
Office hours for students: Online via WebEx, T/TH In office 12:30-2pm
SYLLABUS CHANGE DISCLAIMER
The faculty member reserves the right to make changes to this published syllabus if it is in the best interest of the educational development of this class. Any such changes will be announced as soon as possible in person and/or writing.
SUMMARY OF COURSE ASSIGNMENTS
List of graded assignments:
# of Graded Course Elements Graded Course Elements Percentage Values
7 Weekly Discussions 20%
1 Marketing Plan 20%
12 Homework Questions 20%
4 Case Studies 20%
4 Exams 20%
Final grade scale:
A 90% - 100% D 60% - 69%
B 80% - 89% F 0 – 59%
C 70% - 79%
Late work policy:
SEE CANVAS FOR THE COMPLETE COURSE CALENDAR, OUTLINE, DETAILED DESCRIPTION OF GRADED WORK, AND OTHER RELATED MATERIAL.
COURSE POLICIES
Academic Integrity Policy: Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion. Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty. See Student Handbook, “Student Rights & Responsibilities: Student Conduct”.
Attendance Policy: Attendance will be taken from discussion forum participation. Students must make a post in the discussion forum to be log as present for the week. If no discussion forum is included in the weekly module, completion of the chapter quiz will be used for attendance verification.
Withdrawal Policy
A student may withdraw from a course on or after the official date of record. It is the student’s responsibility to initiate and complete a Withdrawal Request Form.
Last day to withdraw from the course with a “W” is Sept 23, 2022
Student Learning Outcomes: At the successful completion of this course the student will be able to:
LO1 Identify the marketing mix components in relation to market segmentation.
LO2 Explain the environmental factors which influence consumer and organizational decision-making processes.
LO3 Outline a marketing plan.
COLLEGE POLICIES
STUDENT HANDBOOK
Students are expected to follow all rules and regulations found in the Student Handbook.
ADA STATEMENT
NCTC will adhere to all applicable federal, state and local laws, regulations and guidelines with respect to providing reasonable accommodations to afford equal educational opportunity. It is the student’s responsibility to contact the Office for Students with Disabilities to arrange appropriate accommodations. See the OSD Syllabus Addendum.
STUDENT SERVICES
NCTC provides a multitude of services and resources to support students. See the Student Services Syllabus Addendum for a listing of those departments and links to their sites.
QUESTIONS, CONCERNS, or COMPLAINTS
The student should contact the instructor to deal with any questions, concerns, or complaints specific to the class. If the student and faculty are not able to resolve the issue, the student may contact the chair or coordinator of the division. If the student remains unsatisfied, the student may proceed to contact the instructional dean.
Name of Chair/Coordinator: Teresa Laman
Office location: Corinth
Telephone number: 940-498-6263
E-mail address: tlaman@nctc.edu
Name of Instructional Dean: Debbie Huffman
Office location: Gainesville
Telephone number: 940-668-7731
E-mail address: dhuffman@nctc.edu