NORTH CENTRAL TEXAS COLLEGE

COURSE SYLLABUS

 

 

Course Title:

Principles of Marketing

Course Prefix & Number: 

MRKG1311

Section Number: 

340

Semester/Year:

Spring 2020

Semester Credit Hours:

3

Lecture Hours:

48

Lab Hours:

0

Course Description (NCTC Catalog): Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

Course Prerequisite(s): None

Required or Recommended Course Materials: N/A

M start here: Marketing 6th Edition Dhruv Grewal, PhD & Michael Levy, PhD McGraw Hill Education

             

 

INSTRUCTOR INFORMATION

Name of Instructor:

Dr. Michael Woods

Campus/Office Location:

Canvas

Telephone Number:

 

E-mail Address:

jwoods@nctc.edu

 

OFFICE HOURS

Monday

Tuesday

Wednesday

Thursday

Friday

 

7:00

 

7:00

 

 

7:00

 

9:00

 

 

 

 

STUDENT LEARNING OUTCOMES (From Academic Course Guide Manual/Workforce Education Course Manual/NCTC Catalog

At the successful completion of this course the student will be able to:

 

Identify the marketing mix components in relation to market segmentation

 

Explain the environmental factors which influence consumer and organizational decision-making processes

 

Outline a marketing plan

 

GRADING CRITERIA

# of Graded Course Elements

Graded Course Elements

Percentage or Point Values

15

Discussion Responses / Participation

100

1

Individual Marketing Plan

200

2

PowerPoint Presentations

200

1

Individual Marketing Strategy

200

1

Mid Term

100

6

Quizzes

100

1

Final

100

Total points 1,000

Grading Scale

1,000 - 900 =A

899 - 800 =B

799 -700 =C

699 -600 =D

59-Below =F

PROGRAM PURPOSE STATEMENT

NCTC seeks to implement its goal of providing quality freshman and sophomore level courses in arts and sciences that parallel the lower division offerings of four-year colleges and universities by offering a coherent sequence of courses with appropriate breadth and depth to prepare student for transfer to a university.

DEPARTMENTAL PURPOSE STATEMENT

The Business Management program is designed to equip students with knowledge and skills directly applicable to a career in management as well as to update and sharpen their personal management skills. It provides quality workforce education to men and women seeking to qualify for positions of managerial responsibility in business and industry.

TENTATIVE SCHEDULE

Class Calendar

If you choose to not print the entire syllabus, it is vital that you at least print the class calendar. The calendar will be your guide throughout this course. It displays when each module will open and also due dates for all assignments. You will have one week to complete each module.

Do not use the to-do-list!!! You must go directly to the modules to see all assignments.

The module will be made available each Monday at 8:00 a.m. and will be disabled the following Sunday at 11:00 p.m., which means all assignments will need to be completed by 11:00 p.m. on Sunday.

Discussion Forums have different due dates. Due to the forums having two different due dates, you will not see a date beside the assignment in the module. Please see discussion forum instructions for instructions about when the initial and response posts are due.

The due date for the Final Exam is different. You will only have three (3) days to complete the final exam. (May 11 - 13). The final will be available May 11, 2020 at 8:00 a.m. and will shut off at 12:00 p.m. NOON on May 13, 2019.

ATTENDANCE POLICY

Regular and punctual attendance is expected of all students in all classes for which they have registered.  All absences are considered to be unauthorized unless the student is absent due to illness or emergencies as determined by the instructor.  It is the student responsibility to provide documentation as to the emergency for approval and judgement by the faculty member.  Approved college sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence.  Valid reasons for absence, however, do not relieve the student of the responsibility for making up required work.  Students will not be allowed to make up an examination missed due to absence unless they have reasons acceptable to the instructor.  A student who is compelled to be absent when a test is given should petition the instructor, in advance if possible, for permission to postpone the exam.  Student will be dropped from a class by the Registrar upon recommendation of the instructor who feels the student has been justifiably absent or tardy a sufficient number of times to preclude meeting the course’s objectives.    Persistent, unjustified absences from classes or laboratories will be considered sufficient cause for College officials to drop a student from the rolls of the College. From Board Policy FC (LOCAL)

Last day to withdraw from a course with a “W” is _April 3, 2020__________.

 

DISABILITY SERVICES (Office for Students with Disabilities)

The Office for Students with Disabilities (OSD) provides support services for students with disabilities, students enrolled in technical areas of study, and students who are classified as special populations (i.e. single parents).

Support services for students with disabilities might include appropriate and reasonable accommodations, or they may be in the form of personal counseling, academic counseling, career counseling, etc.  Furthermore, OSD Counselors work with students to encourage self-advocacy and promote empowerment. The Counselors also provides resource information, disability-related information, and adaptive technology for students who qualify.

If you feel you have needs for services that the institution provides, please reach out to either Wayne Smith (940) 498-6207 or Yvonne Sandman (940) 668-4321.  Alternative students may stop by Room 170 in Corinth or Room 110 in Gainesville.

CORE CURRICULUM FOUNDATIONAL COMPONENT AREA (For classes in the Core)________     

 

          Communication

          Mathematics              

          Life and Physical Science

          Language, Philosophy & Culture

          Creative Arts

          American History

 

          Government/Political Science

          Social and Behavioral Sciences

          Component Area Option

 

 

REQUIRED CORE OBJECTIVES (For classes in the Core)

 

          Critical Thinking

          Communication

          Empirical and Quantitative

 

          Teamwork

          Personal Responsibility

          Social Responsibility

 

COURSE TYPE

          Academic General Education Course (from ACGM but not in NCTC Core)

          Academic NCTC Core Curriculum Course

          WECM Course

 

STUDENT HANDBOOK

Students are expected to follow all rules and regulations found in the student handbook and published online.

 

ACADEMIC DISHONESTY

Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion.  Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty.  See Student Handbook, “Student Rights & Responsibilities: Student Conduct ([FLB(LOCAL)]”. 

 

 

Consequences for academic dishonesty may include:

  1.  Assignment not accepted
  2. No grade received for the course

 

QUESTIONS, CONCERNS, or COMPLAINTS

Name of Chair/Coordinator:

Dr. Cherly Furdge

Office Location:

Corinth Campus Suite 239 Office 234

Telephone Number:

Office (940) 498-6238 Mobile (972) 922-7978

E-mail Address:

cfurdge@nctc.edu

Name of Instructional Dean:

Debbie Huffman

Office Location:

Gainesville Career and Technical Center

Telephone Number:

Office (940) 668-3357

E-mail Address:

dhuffman@nctc.edu

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