PRINCIPLES OF MARKETING (MRKG 1311)

Term: 2019-2020 Fall

Faculty

Teresa LamanShow MyInfo popup for Teresa Laman

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Teresa Laman

North Central Texas College, Room 313

1500 North Corinth St.

Corinth, TX 76208

940-498-6263

 

Teaching Experience:

Instructor, Professional Office Technology & Business

 

Education:

MBA, Marketing & Management, Dallas Baptist University, 1998

BA, Journalism & English, Trinity University 1984

Schedule

Mon-Wed, 11:00 AM - 1:50 PM (8/26/2019 - 10/19/2019) Location: COR COR01 214

Description

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

48 lecture hours.

At the conclusion of the course a student will be able to: Identify the marketing mix components in relation to market segmentation; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan