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NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
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Course Title:
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Principles of Marketing
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Course Prefix & Number:
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MKRG 1311
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Section Number:
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401
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Semester/Year:
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FA/2018
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Semester Credit Hours:
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3
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Lecture Hours:
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48
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Lab Hours:
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0
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Course Description (NCTC Catalog):
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. 48 lecture hours. At the conclusion of the course a student will be able to: Identify the marketing mix components in relation to market segmentation; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan
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Course Prerequisite(s): None
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Required or Recommended Course Materials:
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Dhruv Grewal
6th Edition
ISBN-13: 978-1-259-92403-3
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INSTRUCTOR INFORMATION
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Name of Instructor:
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Darrell D Smith
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Campus/Office Location:
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Corinth Campus, Room 320
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Telephone Number:
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Please use email
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E-mail Address:
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ddsmith@nctc.edu *Note – I will not respond to personal email accounts. Please use your NCTC and/or Canvas email account.
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OFFICE HOURS
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Monday
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Tuesday
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Wednesday
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Thursday
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Friday
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12:00-2:00 Principles of Marketing
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STUDENT LEARNING OUTCOMES (From Academic Course Guide Manual/Workforce Education Course Manual/NCTC Catalog
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At the successful completion of this course the student will be able to:
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Identify the marketing mix components in relation to market segmentation
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Explain the environmental factors which influence consumer and organizational decision-making processes
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Outline a marketing plan
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GRADING CRITERIA
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# of Graded Course Elements
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Graded Course Elements
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Percentage or Point Values
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12
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Weekly Discussion
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180 points
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12
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Case Studies
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180 points
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10
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Quizzes
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100 points
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4
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Exams
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480 points
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1
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Project
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100 points
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A
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90% - 100%
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D
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60% - 69%
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B
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80% - 89%
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F
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0 – 59%
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C
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70% - 79%
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COURSE SUBJECT OUTLINE (Major Assignments, Due Dates, and Grading Criteria)
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W
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Assignments
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Topic
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Beginning
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Ending
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1
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Chapter 1 - Discussion Chapter 1 - Quiz/Exercise
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Chapter 1 - Case Study
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Overview of Marketing
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8/27/2018
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9/2/2018
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2
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Chapter 2 - Discussion Chapter 2 - Quiz/Exercise
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Chapter 2 - Case Study
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Developing Strategies and a Marketing Plan
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9/3/2018
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9/9/2018
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3
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Chapter 3 - Discussion Chapter 3 - Quiz/Exercise
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Chapter 3 - Case Study
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Social & Mobile Marketing
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9/10/2018
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9/16/2018
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4
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Chapter 4 - Discussion Chapter 4 - Quiz/Exercise
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Chapter 4 - Case Study
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Conscious Marketing, Corporate Social Responsibility and Ethics
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9/17/2018
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9/23/2018
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5
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Chapter 5 - Discussion Chapter 5 - Quiz/Exercise
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Chapter 5 - Case Study Exam 1 (Ch 1-4)
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Analyzing the Marketing Environment
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9/24/2018
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9/30/2018
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6
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Chapter 6 - Discussion Chapter 6 - Quiz/Exercise
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Chapter 6 - Case Study
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Consumer Behavior
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10/1/2018
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10/7/2018
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7
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Chapter 7 - Discussion Chapter 7 - Quiz/Exercise
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Chapter 7 - Case Study
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Business to Business Marketing
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10/8/2018
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10/14/2018
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8
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Chapter 8 - Discussion Chapter 8 - Quiz/Exercise
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Chapter 8 - Case Study
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Global Marketing
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10/15/2018
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10/21/2018
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9
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Chapter 9 - Discussion Chapter 9 - Quiz/Exercise
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Chapter 9 - Case Study Exam 2 (Ch 5-8)
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Segmentation, Targeting and Positioning
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10/22/2018
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10/28/2018
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10
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Chapter 10 - Discussion Chapter 10 - Quiz/Exercise
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Chapter 10 - Case Study
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Marketing Research
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10/29/2018
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11/4/2018
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11
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Chapter 11 - Discussion Chapter 11 - Quiz/Exercise
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Chapter 13 - Case Study
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Product, Branding & Packaging
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11/5/2018
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11/11/2018
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12
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Chapter 12 - Discussion Chapter 12 - Quiz/Exercise
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Chapter 12 - Case Study
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Developing New Products
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11/12/2018
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11/18/2018
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13
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Chapter 13 - Discussion Chapter 13 - Quiz/Exercise
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Chapter 13 - Case Study Exam (Ch 9-13)
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Services: The Intangible Product
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11/19/2018
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11/25/2018
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Thanksgiving
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11/21/2018
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11/24/2018
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14
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Chapter 14 - Discussion Chapter 14 - Quiz/Exercise
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Chapter 14 - Case Study
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Pricing Concepts for Establishing Value
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11/26/2018
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12/2/2018
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15
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Chapter 15 - Discussion Chapter 15 - Quiz/Exercise
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Chapter 15 - Case Study Business Plan Due
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Supply Chain & Channel Management
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12/3/2018
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12/9/2018
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16
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Exam 4 - Final
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12/10/2018
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12/16/2018
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Regular and punctual attendance is expected of all students in all classes for which they have registered. All absences are considered to be unauthorized unless the student is absent due to illness or emergencies as determined by the instructor. It is the student responsibility to provide documentation as to the emergency for approval and judgement by the faculty member. Approved college sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence. Valid reasons for absence, however, do not relieve the student of the responsibility for making up required work. Students will not be allowed to make up an examination missed due to absence unless they have reasons acceptable to the instructor. A student who is compelled to be absent when a test is given should petition the instructor, in advance if possible, for permission to postpone the exam. Student will be dropped from a class by the Registrar upon recommendation of the instructor who feels the student has been justifiably absent or tardy a sufficient number of times to preclude meeting the course’s objectives. Persistent, unjustified absences from classes or laboratories will be considered sufficient cause for College officials to drop a student from the rolls of the College. From Board Policy FC (LOCAL)
Last day to withdraw from a course with a “W” is _November 8th, 2018______________.
DISABILITY SERVICES (Office for Students with Disabilities)
The Office for Students with Disabilities (OSD) provides support services for students with disabilities, students enrolled in technical areas of study, and students who are classified as special populations (i.e. single parents).
Support services for students with disabilities might include appropriate and reasonable accommodations, or they may be in the form of personal counseling, academic counseling, career counseling, etc. Furthermore, OSD Counselors work with students to encourage self-advocacy and promote empowerment. The Counselors also provides resource information, disability-related information, and adaptive technology for students who qualify.
If you feel you have needs for services that the institution provides, please reach out to either Wayne Smith (940) 498-6207 or Yvonne Sandman (940) 668-4321. Alternative students may stop by Room 170 in Corinth or Room 110 in Gainesville.
CORE CURRICULUM FOUNDATIONAL COMPONENT AREA (For classes in the Core)________
o Communication
o Mathematics
o Life and Physical Science
o Language, Philosophy & Culture
o Creative Arts
o American History
o Government/Political Science
o Social and Behavioral Sciences
o Component Area Option
REQUIRED CORE OBJECTIVES (For classes in the Core)
o Critical Thinking
o Communication
o Empirical and Quantitative
o Teamwork
o Personal Responsibility
o Social Responsibility
o Academic General Education Course (from ACGM but not in NCTC Core)
o Academic NCTC Core Curriculum Course
X WECM Course
Students are expected to follow all rules and regulations found in the student handbook and published online.
Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion. Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty. See Student Handbook, “Student Rights & Responsibilities: Student Conduct ([FLB(LOCAL)]”.
QUESTIONS, CONCERNS, or COMPLAINTS
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Name of Chair/Coordinator:
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Dr. Cherly Furdge
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Office Location:
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Corinth Campus
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Telephone Number:
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940-498-6238
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E-mail Address:
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cfurdge@nctc.edu
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Name of Instructional Dean:
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Debbie Huffman
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Office Location:
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Gainesville Campus
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Telephone Number:
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940-668-3357
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E-mail Address:
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dhuffman@nctc.edu
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Expanded Information