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NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
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Course Title:
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Principles of Marketing
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Course Prefix & Number:
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MRKG1311
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Section Number:
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Semester/Year:
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Spring 2018
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Semester Credit Hours:
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3
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Lecture Hours:
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3
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Lab Hours:
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0
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Course Description (NCTC Catalog):
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. 48 lecture hours.
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Course Prerequisite(s): None
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Required or Recommended Course Materials:
MKTG10 Author Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel.
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INSTRUCTOR INFORMATION
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Name of Instructor:
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Ms. Williams
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Campus/Office Location:
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iSchool High of Lewisville
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Telephone Number:
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(972) 317 - 2470
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E-mail Address:
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amwilliams@responsiveed.com
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OFFICE HOURS
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Monday
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Tuesday
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Wednesday
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Thursday
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Friday
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10:00-11:00am
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10:00-11:00am
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Outside of office hours, please make an appointment. Any message sent, outside of school hours, will be answered on the next business day.
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STUDENT LEARNING OUTCOMES (From Academic Course Guide Manual/Workforce Education Course Manual/NCTC Catalog
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At the successful completion of this course the student will be able to:
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1.
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Identify the marketing mix components in relation to market segmentation
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2.
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Explain the environmental factors, which influence consumer and organizational decision-making processes.
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3.
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Outline a marketing plan.
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GRADING CRITERIA
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# of Graded Course Elements
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Graded Course Elements
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Percentage or Point Values
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10
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Learning Activities
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100 (10 @ 10 points each)
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15
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Chapter Questions
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150 (15 @ 10 points each)
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2
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Topic of the Week
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50 (2 @ 25 points each)
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5
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Quizzes
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100 (5 @ 20 points each)
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3
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Marketing Plan Project
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300 (3 components @ 100 points each)
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1
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Midterm
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100
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1
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Final
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100
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Total Points: 900
Grading Scale:
810-900 (A)
720-809 (B)
630-719 (C)
540-629 (D)
539-Below (F)
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____________________________________________________________________________________________
Important Calendar Events
Spring 2018
January 15 Martin Luther King Holiday Observed - College Closed Last Day for 100% Refund for
Courses Dropped
January 16 Classes begin
January 29 Official Date of Record 16 week Semester
March 12-17 Spring Break
April 5 Last day to withdraw from a class with a grade of 'W' for regular 16 Week Semester
May 8-10 Final exams
May 11 Term Ends
_ ____________________________________________________________________________________________
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COURSE SUBJECT OUTLINE (Major Assignments, Due Dates, and Grading Criteria)
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Week 1: Jan. 17 – Jan. 19
Chapter 1 - An Overview of Marketing
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1. Orientation Presentation and Introductory Video
2. Overview of Syllabus
3. Take Pre-Test
4. Class Discussion
5. Read Ch. 1 and Answer Questions
6. Complete Learning Activity #1
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Week 2: Jan. 22 – Jan. 26
Chapter 1 (cont.) - An Overview of Marketing
Chapter 2 – Strategic Planning for Competitive Advantage
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1. Ch. 1 Power Point Review and Discussion
2. Take Post-Test/Quiz #1
3. Read 2-1 through 2-5 and Answer Questions
4. Class Discussion
5. Complete Learning Activity #2
6. Ch. 2 Power Point Review and Discussion (Part A)
7. Take Pre-Test
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Week 3: Jan. 29 – Feb. 2
Chapter 2 – Strategic Planning for Competitive Advantage
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1. Read 2-6 through 2-11 and Answer Questions
2. Class Discussion
3. Complete Learning Activity #3
4. Ch. 2 Power Point Review and Discussion (Part B)
5. Take Post-Test/Quiz #2
6. Marketing Plan Project Worksheet (A, B)
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Week 4: Feb. 5 – Feb. 9
Chapter 4 – The Marketing Environment
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1. Read Ch. 4 and Answer Questions
2. Class Discussion
3. Complete Learning Activity #4
4. Ch. 4 Power Point Review and Discussion
5. Marketing Plan Project Worksheet (A, B)
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Week 5: Feb. 12 – Feb. 16
Chapter 5 – Developing a Global Vision
Chapter 6 – Consumer Decision Making
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1. Read Ch. 5 and Answer Questions
2. Class Discussion
3. Complete Learning Activity #5
4. Ch. 5 Power Point Review and Discussion
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5. Read Ch. 6 and Answer Questions
6. Class Discussion
7. Complete Learning Activity #6
8. Ch. 6 Power Point Review and Discussion
9. Marketing Plan Project Worksheet (D)
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Week 6: Feb. 19 – Feb. 23
Chapter 8 – Segmenting and Targeting Markets
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1. Read Ch. 8 and Answer Questions
2. Class Discussion
3. Complete Learning Activity #7
4. Ch. 8 Power Point Review and Discussion
5. Quiz #3
6. Marketing Plan Project Worksheet (D)
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Week 7: Feb. 26 – March 2
Chapter 9 – Marketing Research
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1. Read Ch. 9 and Answer Questions
2. Class Discussion
3. Complete Learning Activity #8
4. Ch. 9 Power Point Review and Discussion
5. Marketing Plan Project Worksheet (C, D, G)
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Week 8: March 5 – March 9
Chapter 10 – Product Concepts
Chapter 11 – Developing and Managing Products
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1. Read Ch. 10 - Ch. 11 and Answer Questions
2. Class Discussion
3. Complete Learning Activity #9
4. Ch. 10 and 11 Power Point Review and Discussion
5. Marketing Plan Project Worksheet (C)
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Week 9: March 12 – March 16
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SPRING BREAK
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Week 10: March 19 – March 23
Chapter 13 - Supply Chain Management and Marketing Channels
Chapter 14 – Retailing
Chapter 19 – Pricing Concepts
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1. Read Ch. 13, Ch. 14, and Ch. 19 and Answer
Questions
2. Class Discussion
3. Ch. 13, Ch. 14, and Ch. 19 Power Point Review and Discussion
4. Quiz #4
5. Marketing Plan Project Worksheet (E, F, G, H)
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Week 11: March 26 – March 30
Chapter 15 – Marketing Communications
Chapter 16 – Advertising, Public Relations, and Sales Promotion
Chapter 18 – Social Media and Marketing
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1. Read Ch. 15, Ch. 16, and Ch. 18 and Answer
Questions
2. Class Discussion
3. Complete Learning Activity #10
4. Marketing Plan Project Worksheet (F, G, H)
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Week 12: April 2 – April 6
Chapter 15 – Marketing Communications
Chapter 16 – Advertising, Public Relations, and Sales Promotion
Chapter 18 – Social Media and Marketing
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1. Ch. 15, Ch. 16, and Ch. 18 Power Point Review and Discussion
2. Quiz #5
3. Marketing Plan Project Worksheet (F, G, H)
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Week 13: April 9 – April 13
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Project Work Time
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Week 14: April 16 – April 20
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Project Work Time
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Week 15: April 23 – April 27
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Project Due / Presentations All Week
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Week 16: April 30 – May 4
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Review For Final Exam
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Week 17: May 8 – 10
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FINAL EXAM
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Note: Please be mindful that this is a tentative calendar and changes can be made at instructor’s discretion. The instructor will notify students of any changes.
ATTENDANCE POLICY
Regular and punctual attendance is expected of all students in all classes for which they have registered. All absences are considered to be unauthorized unless the student is absent due to illness or emergencies as determined by the instructor. It is the student responsibility to provide documentation as to the emergency for approval and judgment by the faculty member. Approved college sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence. Valid reasons for absence, however, do not relieve the student of the responsibility for making up required work. Students will not be allowed to make up an examination missed due to absence unless they have reasons acceptable to the instructor. A student who is compelled to be absent when a test is given should petition the instructor, in advance if possible, for permission to postpone the exam. Student will be dropped from a class by the Registrar upon recommendation of the instructor who feels the student has been justifiably absent or tardy a sufficient number of times to preclude meeting the course’s objectives. Persistent, unjustified absences from classes or laboratories will be considered sufficient cause for College officials to drop a student from the rolls of the College. From Board Policy FC (LOCAL)
Last day to withdraw from a course with a “W” is April 5th, 2018.
DISABILITY SERVICES (Office for Students with Disabilities)
The Office for Students with Disabilities (OSD) provides support services for students with disabilities, students enrolled in technical areas of study, and students who are classified as special populations (i.e. single parents).
Support services for students with disabilities might include appropriate and reasonable accommodations, or they may be in the form of personal counseling, academic counseling, career counseling, etc. Furthermore, OSD Counselors work with students to encourage self-advocacy and promote empowerment. The Counselors also provides resource information, disability-related information, and adaptive technology for students who qualify.
If you feel you have needs for services that the institution provides, please reach out to either Wayne Smith (940) 498-6207 or Yvonne Sandman (940) 668-4321. Alternative students may stop by Room 170 in Corinth or Room 110 in Gainesville.
CORE CURRICULUM FOUNDATIONAL COMPONENT AREA (For classes in the Core)________
o Communication
o Mathematics
o Life and Physical Science
o Language, Philosophy & Culture
o Creative Arts
o American History
o Government/Political Science
o Social and Behavioral Sciences
o Component Area Option
REQUIRED CORE OBJECTIVES (For classes in the Core)
o Critical Thinking
o Communication
o Empirical and Quantitative
o Teamwork
o Personal Responsibility
o Social Responsibility
COURSE TYPE
x Academic General Education Course (from ACGM but not in NCTC Core)
o Academic NCTC Core Curriculum Course
o WECM Course
STUDENT HANDBOOK
Students are expected to follow all rules and regulations found in the student handbook and published online.
ACADEMIC DISHONESTY
Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion. Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty. See Student Handbook, “Student Rights & Responsibilities: Student Conduct ([FLB(LOCAL)]”.
Consequences for academic dishonesty may include:
- Forfeiture of assignment grade
- Dropped from course
- Academic suspension
QUESTIONS, CONCERNS, or COMPLAINTS
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Name of Chair/Coordinator:
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Dr. Furdge
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Office Location:
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Corinth Campus Suite 331 Office 339
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Telephone Number:
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940-498-6238
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E-mail Address:
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cfurdge@nctc.edu
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Name of Instructional Dean:
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Debbie Huffman
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Office Location:
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Gainesville Career and Technical Center
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Telephone Number:
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940-668-3357
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E-mail Address:
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dhuffman@nctc.edu
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Important Information
Class Attendance and Keeping Up with Work
Requirements and Expectations:
-Attend class M/W/F, from 1:30 pm – 3:00 pm.
-Actively listen and take notes during lectures.
-Keep up with chapter readings.
-Participate in class discussions and activities.
-Understand that it is your responsibility to keep up with chapter readings, assignments, and
project progression.
-Understand that it is your responsibility to make arrangements with the instructor, regarding
missing, make-up, or late work. You are expected to complete all assigned work.
Contacting the Instructor
The instructor’s office hours are 10:00 - - 11:00, Mondays and Wednesdays. Please contact the instructor to request an alternative appointment day/time. Please note that messages received after 3:30 pm, Monday – Friday, will be answered the following workday.
Make-up Work and Late Assignments
You may take one make-up day, to complete classroom-based work, for every one day that you are absent from school. Note that this does not apply to punitive absences, such as suspensions.
Extra Credit
Any extra credit opportunities are at the discretion of the instructor. Please note that if you have not completed the regular course work already assigned to you, you are not eligible for extra credit work.
Descriptions of Graded Course Components
Learning Activities:
You will complete 10 graded content-related learning activities. Activity materials and instructions will be handed out during class time. While the majority of these activities will occur during class time, it will be at the instructor’s discretion whether learning activities will be best suited for class-time or homework. Please note that if you are unable to complete a classroom activity within the scheduled class time, you may be required to complete the remainder of the work as homework.
Chapter Questions:
You will be responsible for completing 15 sets of graded chapter questions. Each set will contain up to 10 questions. Types of questions used will be multiple choice, true/false, short answer, and short essay. For week 1-3, the instructor will coach you on when and how to complete the reading and chapter question assignments. Starting in week 4, you will be responsible for reading the assigned chapters, and completing the chapter questions, BEFORE the start of Monday’s class, each week.
Topic of the Week:
Every chapter reading is followed by a class discussion, to facilitate better understanding of the course material and others’ points of views. While you are always required to participate in the discussion, you will be responsible for contributing a supplemental material (see below) during TWO of these class discussions. Note that the best supplemental materials are ones that add something new, interesting, relevant, and/or current to the discussion. The content of your supplemental materials must follow along with the subject matter of the corresponding chapter.
Examples of acceptable supplemental materials: Article, case study, video, commercial, print ad, or news report. Please be prepared to present the video to the class, bring a physical copy of the article, etc. You are responsible for providing the instructor with proof of your supplemental material. Note that all supplemental materials must be classroom appropriate.
Quizzes:
You will be required to complete 5 quizzes, during class. Each quiz will contain up to 20 questions. Types of questions used will be multiple choice, matching, true/false, short answer, and short essay. Quizzes will generally be preceded by a Kahoot review game, but it is your responsibility to be prepared for the quiz.
Midterm & Final:
You will be required to complete two major exams: Midterm Exam (what we have covered from the start of the semester) and Final Exam (the material covered after the midterm). Each major exam will consist of 50 questions. Types of questions used will be multiple choice, matching, true/false, short answer, and essay. Major exams will be preceded by a class review, but it is your responsibility to be prepared for your major exams.
Marketing Plan Project:
You will be required complete a marketing plan project, this semester, starting in the 3rd week. You will be encouraged to utilize class time given for project work, as this is a semester-long project and will require both in-class and outside of class work time to effectively complete. This project will consist of 3 main components, with each making up i/3 of the overall project grade.
Scenario: You have been hired to analyze an existing business’ current situation, regarding marketing, branding and imaging, product selection, etc.
You are to conduct research, determine “smart” goals, suggest marketing actions and improvements, create marketing materials, and give a presentation designed to express your suggested marketing plan in a visually appealing and experientially exciting way.
Part 1: Research + Marketing Plan Outline
Part 2: Marketing Solutions + Materials
Part 3: Presentation