Syllabus

NORTH CENTRAL TEXAS COLLEGE

COURSE SYLLABUS

 

Course Title:

Principles of Marketing

Course Prefix & Number: 

MRKG1311

Section Number: 

340

Semester/Year:

Spring 2018

Semester Credit Hours:

3

Lecture Hours:

48

Lab Hours:

 

Course Description (NCTC Catalog):

Introduction to basic marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

 

                                                       

Course Prerequisite(s): None

Required or Recommended Course Materials:

MKTG 10th edition

Lamb/Hair/McDaniel

Online Edition – CONNECT online access is REQUIRED

             

 

INSTRUCTOR INFORMATION

Name of Instructor:

Teresa Laman

Campus/Office Location:

Corinth

Telephone Number:

940-367-3787

E-mail Address:

tlaman@nctc.edu

 

OFFICE HOURS

Monday

Tuesday

Wednesday

Thursday

Friday

By Apointment

3-4 pm

By Appointment

3-4 pm

By Appointment

 

 

 

 

 

 

 

 

STUDENT LEARNING OUTCOMES (From Academic Course Guide Manual/Workforce Education Course Manual/NCTC Catalog

At the successful completion of this course the student will be able to:

 

Identify the elements of the marketing mix in relation to market segmentation

 

Explain the environmental factors which influence consumer and organizational decision-making processes

 

Outline a Marketing Plan

 

 

 

 

 

GRADING CRITERIA

# of Graded Course Elements

Graded Course Elements

Percentage or Point Values

18

Chapter Quizzes

180 Pts

7

Discussion Forum/Assignments

140 Pts

3

Exams

150 Pts

1

Marketing Plan

200 Pts

 

COURSE SUBJECT OUTLINE (Major Assignments, Due Dates, and Grading Criteria)

Exam 1

Mar 11th

Multiple Choice

Exam 2

Apr 8th

Multiple Choice

Exam 3

May 6th

Multiple Choice

Marketing Plan

April 22nd

Rubric Provided

Discussion Forums

Feb 11th, Mar 4th, Mar 25th, Apr 8th, Apr 29th

Rubric Provided

Environmental Scanning

Jan 28th

Rubric Provided

 

 

 

 

 

ATTENDANCE POLICY

Regular and punctual attendance is expected of all students in all classes for which they have registered.  All absences are considered to be unauthorized unless the student is absent due to illness or emergencies as determined by the instructor.  It is the student responsibility to provide documentation as to the emergency for approval and judgement by the faculty member.  Approved college sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence.  Valid reasons for absence, however, do not relieve the student of the responsibility for making up required work.  Students will not be allowed to make up an examination missed due to absence unless they have reasons acceptable to the instructor.  A student who is compelled to be absent when a test is given should petition the instructor, in advance if possible, for permission to postpone the exam.  Student will be dropped from a class by the Registrar upon recommendation of the instructor who feels the student has been justifiably absent or tardy a sufficient number of times to preclude meeting the course’s objectives.    Persistent, unjustified absences from classes or laboratories will be considered sufficient cause for College officials to drop a student from the rolls of the College. From Board Policy FC (LOCAL)

Last day to withdraw from a course with a “W” is April 5th, 2018.

 

DISABILITY SERVICES (Office for Students with Disabilities)

The Office for Students with Disabilities (OSD) provides support services for students with disabilities, students enrolled in technical areas of study, and students who are classified as special populations (i.e. single parents).

Support services for students with disabilities might include appropriate and reasonable accommodations, or they may be in the form of personal counseling, academic counseling, career counseling, etc.  Furthermore, OSD Counselors work with students to encourage self-advocacy and promote empowerment. The Counselors also provides resource information, disability-related information, and adaptive technology for students who qualify.

If you feel you have needs for services that the institution provides, please reach out to either Wayne Smith (940) 498-6207 or Yvonne Sandman (940) 668-4321.  Alternative students may stop by Room 170 in Corinth or Room 110 in Gainesville.

CORE CURRICULUM FOUNDATIONAL COMPONENT AREA (For classes in the Core)________     

 

o         Communication

o         Mathematics              

o         Life and Physical Science

o         Language, Philosophy & Culture

o         Creative Arts

o         American History

 

o         Government/Political Science

o         Social and Behavioral Sciences

o         Component Area Option

 


REQUIRED CORE OBJECTIVES (For classes in the Core)

 

o            Critical Thinking

o           Communication

o           Empirical and Quantitative

 

o           Teamwork

o           Personal Responsibility

o           Social Responsibility

 

COURSE TYPE

o           Academic General Education Course (from ACGM but not in NCTC Core)

o        Academic NCTC Core Curriculum Course

x        WECM Course

 

STUDENT HANDBOOK

Students are expected to follow all rules and regulations found in the student handbook and published online.

 

ACADEMIC DISHONESTY

Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion.  Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty.  See Student Handbook, “Student Rights & Responsibilities: Student Conduct ([FLB(LOCAL)]”. 

 

Consequences for academic dishonesty may include:

  • A warning and a zero on the assignment – First Offense.
  • Dropped from the course – Second Offense.

 

QUESTIONS, CONCERNS, or COMPLAINTS

Name of Chair/Coordinator:

Dr. Cherly Furdge, Division Chair

Office Location:

Corinth Suite 234, Office 239

Telephone Number:

940-498-6238

E-mail Address:

cfurdge@nctc.edu

Name of Instructional Dean:

Debbie Huffman

Office Location:

Gainesville Career and Technical Center

Telephone Number:

940-668-3357

E-mail Address:

dhuffman@nctc.edu

 

  • Ungrouped

    Name Description Status Source
    Marketing Syllabus Required MRKG1311.340.172f TL.docx Edit Marketing Syllabus Delete Marketing Syllabus
    While focused on a reorder icon, press the Enter key or spacebar to "select" the icon. While a reorder icon is selected, pressing the up and down arrows will change the order of the selected item within the list. Pressing Enter key or spacebar again will drop the selected item at that location in the list.
While focused on a reorder icon, press the Enter key or spacebar to "select" the icon. While a reorder icon is selected, pressing the up and down arrows will change the order of the selected item within the list. Pressing Enter key or spacebar again will drop the selected item at that location in the list.
Edit the following settings for all selected Resources.
Select a start and end date and time
Start: Start:
End: End: