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NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
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The North Central Texas College (NCTC) Course Syllabus provides the following as required by the Texas Higher Education Coordinating Board (THECB): (1) a brief description of the course including each major course requirement, assignment and examination; (2) the learning objectives for the course; (3) a general description of the subject matter of each lecture or discussion; and (4) any required or recommended readings. Contact information for the instructor is also provided. The Course Syllabus also provides institutional information to indicate how this course supports NCTC’s purpose and mission. Information specific to a particular section of the course will be included in the Class Syllabus and distributed to enrolled students.
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Course Title:
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Principles of Marketing
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Course Prefix & Number:
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MRKG 1311
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Section Number:
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340
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Term Code:
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162S
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Semester Credit Hours:
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3
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Lecture Hours:
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48
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Lab Hours:
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0
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Course Description (NCTC Catalog):
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Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.
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Course Prerequisite(s):
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Course Type:
o - Academic General Education Course (from Academic Course Guide Manual but not in NCTC Core)
o - Academic NCTC Core Curriculum Course
x - WECM Course
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Name of Instructor: Teresa Laman
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Campus/Office Location:
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Telephone Number: 940-367-3787
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E-mail Address: tlaman@nctc.edu
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Office Hours: By Appointment
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Name of Chair/Coordinator:
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Doug Atkins
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Office Location:
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Corinth 201
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Telephone Number:
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940-498-6282
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E-mail Address:
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dakins@nctc.edu
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REQUIRED OR RECOMMENDED COURSE MATERIALS
MKTG 10th edition
Lamb/Hair/McDaniel
Online Edition
COURSE REQUIREMENTS, EVALUATION METHODS AND GRADING CRITERIA
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# of Graded Course Elements
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Graded Course Elements
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Percentage or Points Values
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Chapter Quizzes
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150
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Discussion Forums
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100 pts
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Exams
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150 pts
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Marketing Plan
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100 pts
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GRADING SCALE
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900 – 1000
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A
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600 – 699
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D
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800 – 899
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B
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Ø 600
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F
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700 – 799
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C
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INSTITUTIONAL LEARNING GOALS
o A quality general education curriculum in all associate degree programs.
o Quality freshman and sophomore level courses in arts and sciences which parallel the lower division offerings of four-year colleges and universities.
x Quality technical programs leading directly to careers in semi-skilled and skilled occupations, and quality technical education programs up to two years in length leading to certificates and associate degrees.
o Quality programs and services in support of adult literacy and basic skills development as a mean of workforce enhancement and expanding access to higher education.
PROGRAM PURPOSE STATEMENT
NCTC seeks to implement its goal of providing quality technical programs leading directly to careers in semi-skilled and skilled occupations, and quality technical education programs up to two years in length leading to certificates and associate degrees by offering a coherent sequence of courses with appropriate breadth and depth to prepare students for success in the workforce.
DEPARTMENTAL PURPOSE STATEMENT
The purpose of the Business Management Department is to provide certificate and degree options in business management that will allow students to enter and advance in the workforce or enter four-year institution to pursue a higher degree.
STUDENT LEARNING OUTCOMES
- Identify marketing strategies.
- Describe the elements of the marketing mix.
- Know the components of a marketing plan.
- Explain marketing channels.
- Discuss the promotional mix and pricing as they relate to marketing.
GENERAL DESCRIPTION OF SUBJECT MATTER FOR EACH LECTURE/DISCUSSION
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Topic
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General Description of Subject Matter
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Part 1: The World of Marketing
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An Overview of Marketing; Strategic Planning for Competitive Advantage; Ethics and Social Responsibility; The Marketing Environment; Developing a Global Vision.
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Part 2: Analyzing Marketing Opportunities
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Consumer Decision Making; Business Marketing; Segmenting and Targeting Markets; Marketing Research.
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Part 3: Product Decisions
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Product Cencepts; Developing and Managing Products; Services and Nonprofits Organization Marketing
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Part 4: Distribution Decisions
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Supply Chain Management; Marketing Channels and Retailing
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Part 5: Promotion and Communication
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Marketing Communications; Advertising, Public Relations, and Sales Promotion; Personal Selling and Sales Management; Social Media and Marketing
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Part 6: Pricing Decisions
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Pricing Concepts; Setting and Right Price.
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Last day to Withdraw
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For the Spring 2017 semester, the last day to withdraw from a course with a “W” is April 6th, 2017.
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Student Rights & Responsibilities
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NCTC Board policy FLB (Local) Student Rights and Responsibilities states that each student shall be charged with notice and knowledge of the contents and provisions of the rules and regulations concerning student conduct. These rules and regulations are published in the Student Handbook published in conjunction with the College Catalog. All students shall obey the law, show respect for properly constituted authority, and observe correct standards of conduct.
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Scholastic Integrity
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Scholastic dishonesty shall constitute a violation of college rules and regulations and is punishable as prescribed by Board policies.
Scholastic dishonesty shall include, but not be limited to cheating on a test, plagiarism, and collusion.
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STUDENT SUPPORT SERVICES
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Disability
Accommodations
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The Office for Students with Disabilities (OSD) provides accommodations for students who have a documented disability. A disability is anything that can interfere with learning, such as a learning disability, psychological challenge, physical illness or injury. Accommodations may include extra time on tests, tests in a distraction reduced environment, volunteer note taker in class, etc.
On the Corinth Campus, go to room 170 or call 940-498-6207. On the Gainesville Campus, go to room 110 in the Administration (100) Building or call 940-668-4209. Students on the Bowie, Graham, Flower Mound, and online campuses should call 940-668-4209 to arrange for an intake appointment with OSD.
North Central Texas College is on record as being committed to both the spirit and letter of federal equal opportunity legislation, including the Americans with Disabilities Act (ADA) of 1990, ADA Amendments Act of 2009, and Section 504 of the Rehabilitation Act of 1973 (P.L. 93-112).
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Financial Aid, Scholarships, and Veterans Services
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The Financial Aid Office is responsible for administering a variety of programs for students who need assistance in financing their education. The first step for financial aid is to complete a FAFSA. For more information, please visit your nearest Financial Aid Office.
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