CUSTOMER RELATIONSHIP MANAGEMENT (MRKG 1301)

Term: 2018-2019 Spring

Faculty

Chester BrownShow MyInfo popup for Chester Brown

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Teresa LamanShow MyInfo popup for Teresa Laman

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Ungrouped Items:

Teresa Laman

North Central Texas College, Room 313

1500 North Corinth St.

Corinth, TX 76208

940-498-6263

 

Teaching Experience:

Instructor, Professional Office Technology & Business

 

Education:

MBA, Marketing & Management, Dallas Baptist University, 1998

BA, Journalism & English, Trinity University 1984

Description

General principles of customer service including skills, knowledge, attitudes, and behaviors.

48 lecture hours.

At the conclusion of the course a student will be able to: Examine internal and external customer relationship management (CRM) strategies.