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CUSTOMER RELATIONSHIP MANAGEMENT (MRKG 1301)

Term: 2017-2018 Fall

Faculty

Douglas L Akins
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Schedule

Mon-Wed, 1:00 PM - 2:20 PM (8/28/2017 - 12/15/2017) Location: COR COR01 214

Description

General principles of customer service including skills, knowledge, attitudes, and behaviors.

48 lecture hours.

At the conclusion of the course a student will be able to: Examine internal and external customer relationship management (CRM) strategies.