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CUSTOMER RELATIONSHIP MANAGEMENT (MRKG 1301)

Term: 2016-2017 Fall

Faculty

Alyson Livingston
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Schedule

Mon-Wed, 12:30 PM - 1:50 PM (8/22/2016 - 12/9/2016) Location: COR COR01 214

Description

General principles of customer service including skills, knowledge, attitudes, and behaviors.

48 lecture hours.

At the conclusion of the course a student will be able to: Examine internal and external customer relationship management (CRM) strategies.