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CUSTOMER RELATIONSHIP MANAGEMENT (MRKG 1301)

Term: 2015-2016 Summer

Faculty

Douglas L Akins
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Schedule

Mon-Tue-Wed-Thu, 9:30 AM - 11:50 AM (7/11/2016 - 8/11/2016) Location: COR COR01 212

Description

General principles of customer service including skills, knowledge, attitudes, and behaviors.

48 lecture hours.

At the conclusion of the course a student will be able to: Examine internal and external customer relationship management (CRM) strategies.