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Course Information

INTRODUCTION TO MASS COMMUNICATION (COMM 1307)

Term: 2024-2025 Spring

Faculty

Jill Swarner
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Ungrouped Items:

Jill Swarner

North Central Texas College, Office 502B

1525 W. California Street

Gainesville, TX 76240

940-668-7731 ext 4301

 

Teaching Experience:  

North Central Texas College

Instructor, Speech Communication

 

Tarrant County College

Instructor, Speech Communication

 

Mississippi College

Instructor, Speech Communication

 

Education
M.S.  Communication, Mississippi College

B.A. Communication, Mississippi College

B.S.N.  University of Texas at Arlington

18 hours graduate work English Composition Texas Woman's University


Description

Survey of basic content and structural elements of mass media and their functions and influences on society.



Upon successful completion of this course, students will: demonstrate understanding of the fundamental types, purposes, and relevance of mass communication; demonstrate understanding of mass media in historic, economic, political, and cultural realms; demonstrate understanding of the business aspects of mass media and influence of commercialism; demonstrate understanding of evolving media technologies and relevant issues and trends; demonstrate understanding of mass media values, ethics, laws, and industry guidelines; demonstrate understanding of globalization of mass media; and demonstrate understanding of media effects on society.



48 lecture hours