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NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
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Course Title:
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Marketing of Agriculture Products
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Course Prefix & Number:
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AGRI 1325
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Section Number:
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100
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Semester/Year:
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Fall ‘19
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Semester Credit Hours:
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3
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Lecture Hours:
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48
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Lab Hours:
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n/a
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Course Description (NCTC Catalog):
Essential marketing functions in the movement of agricultural commodities and products from producer to consumer
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Course Prerequisite(s):
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Recommended Course Materials:
Agricultural Marketing and Price Analysis, F.B. Norwood and J.L. Lusk, ISBN: 9780132211215
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INSTRUCTOR INFORMATION
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Name of Instructor:
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Christy Petry
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Campus/Office Location:
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Texas Tech University, Lubbock /Agricultural Science Building- Room 121
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Telephone Number:
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817-304-6881
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E-mail Address:
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cpetry@nctc.edu
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OFFICE HOURS
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Monday
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Tuesday
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Wednesday
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Thursday
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Friday
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* Available only by appointment – Email cpetry@nctc.edu to schedule an appointment
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STUDENT LEARNING OUTCOMES (From Academic Course Guide Manual/Workforce Education Course Manual/NCTC Catalog
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At the successful completion of this course the student will be able to:
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1
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Explain the essential marketing functions of buying, selling, transporting, storing, financing, standardizing, pricing, and risk bearing
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2
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Apply economic principles to the marketing of agricultural products
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3
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Identify alternatives in marketing of agricultural commodities/products
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4
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Examine the structure of agricultural markets
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GRADING CRITERIA
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# of Graded Course Elements
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Graded Course Elements
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Percentage or Point Values
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Online Discussions
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20%
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40%
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Project
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10%
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Tests
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30%
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Every effort will be made to adhere to the course calendar below. However, unforeseen circumstances may require changes to the course calendar. In that case, changes will be announced via University Email and in Announcements. The professor reserves the right to change the course calendar if necessary and depending on the progress of the class.
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Week of
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Subject/Material Covered
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Assignments
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Week 1
Aug 26-31
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Chapter 1 – About Economics
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Week 2
Sep. 3-6
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Chapter 2- Basic Price Analysis, Supply and Demand
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Week 3
Sep. 9-13
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Chapter 3 – Advanced Price Analysis, Mastering Supply and Demand
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Week 4
Sep. 16-20
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Chapter 4 – Advanced Price Analysis, Imperfect Competition
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Week 5
Sep. 23-27
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Chapter 5 – Agricultural Prices
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Week 6
Sep. 30 – Oct. 4
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Test # 1
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Week 7
Oct. 7– 11
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Chapter 6 – The Food Marketing Channel
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Week 8
Oct. 14– 18
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Chapter 7 - Empirical Agricultural Price Analysis
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Week 9
Oct. 21– 25
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Chapter 8 -International Agricultural Trade
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Week 10
Oct. 28– Nov. 1
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Chapter 9 - Managing Price Through Futures Markets
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Week 11
Nov. 4– 8
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Test #2
Chapter 10 - Strategic Price Setting
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Week 12
Nov. 11– 15
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Chapter 11 - Creative Pricing Schemes
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Week 13
Nov. 18– 22
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Chapter 12 Consumer Behavior and Research
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Week 14
Nov. 25– 29
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Lecture Test #3 Thanksgiving
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Week 15
Dec. 2– 6
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Chapter 13 The Firm as a Price Taker
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Week 16
Dec. 9-14
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Chapter 14 Agriculture and Society
Optional Final
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Last day to withdraw from a course with a “W” is ___November 1st__.
Important dates-
September 2nd – Labor Day
November 27-30 – Thanksgiving
December 9-14 – Final Exams
All absences are considered to be unauthorized unless the student is absent due to illness or emergencies as determined by the instructor. It is the student responsibility to provide documentation as to the emergency for approval and judgement by the faculty member. Approved college sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence. Valid reasons for absence, however, do not relieve the student of the responsibility for making up required work. Students will not be allowed to make up an examination missed due to absence unless they have reasons acceptable to the instructor. A student who is compelled to be absent when a test is given should petition the instructor, in advance if possible, for permission to postpone the exam. Student will be dropped from a class by the Registrar upon recommendation of the instructor who feels the student has been justifiably absent or tardy a sufficient number of times to preclude meeting the course’s objectives. Persistent, unjustified absences from classes or laboratories will be considered sufficient cause for College officials to drop a student from the rolls of the College. From Board Policy FC (LOCAL)
DISABILITY SERVICES (Office for Students with Disabilities)
The Office for Students with Disabilities (OSD) provides accommodations for students who have a documented disability. On the Corinth Campus, go to room 170 or call 940-498-6207. On the Gainesville Campus, go to room 110 or call 940-668-4209. Students on the Bowie, Graham, Flower Mound, and online campuses should call 940-668-4209.
North Central Texas College is on record as being committed to both the spirit and letter of federal equal opportunity legislation, including the Americans with Disabilities Act (ADA) of 1990, ADA Amendments Act of 2009, and Section 504 of the Rehabilitation Act of 1973 (P.L. 93-112). http://www.nctc.edu/StudentServices/SupportServices/Disabilityservices.aspx
Students are expected to follow all rules and regulations found in the student handbook. http://nctc.smartcatalogiq.com/en/2016-2017/Catalog/North-Central-Texas-College-Student-Handbook
Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion.
FIRST OFFENSE in this class will result in a ZERO grade for the assignment/project anyone found guilty of Scholastic Dishonesty. SECOND OFFENSE will be turned over to Student Services for action. Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty. See Student Handbook, “Student Rights & Responsibilities: Student Conduct ([FLB(LOCAL)]”.
Science Division Chair
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Name of Chair/Coordinator:
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Dr. Lisa Bellows
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Office Location:
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Gainesville Science Building Office 403A
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Telephone Number:
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940-668-4252
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E-mail Address:
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lbellows@nctc.edu
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