NORTH CENTRAL TEXAS COLLEGE

COURSE SYLLABUS

COURSE AND INSTRUCTOR INFORMATION

Course title: Principles of Marketing

Course prefix, number, and section number: MRKG 1311–0341

Semester/Year of course: Spring 2024

Semester start and end dates: January 16 – May 11

Modality (Face-to-Face/Virtual/Synchronous or Asynchronous online/Hybrid): Asynchronous

Class meeting location, days, and times: Canvas

Lab meeting location, days, and times: NONE

Semester credit hours:3

Course description: (NCTC Catalog): Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

Course prerequisites: None

Required course materials: (Included with tuition for course)

Marketing: CONNECT Master 2.0

2nd Edition,

Name of instructor: Doug Akins

Office location: COR 205

Telephone number: 940-498-6261

E-mail address: dakins@nctc.edu

Office hours for students: Monday & Wednesday 9:00 am – 1 pm via WebEx; Tuesday & Thursday 5 pm – 7 pm via Webex; By Appointment

SYLLABUS CHANGE DISCLAIMER

The faculty member reserves the right to make changes to this published syllabus if it is in the best interest of the educational development of this class. Any such changes will be announced as soon as possible in person and/or writing.

Grading Criteria:

15 - Chapter Assignments &Quizzes   20%

9 - Discussion Forums                         20%

2 - Aspire to Be Hired Assignments                10%

1 –Marketing Plan Assignments                     50%                   

ADD Other Assignments as Needed

Final grade scale:

A:  90% - 100%

B: 80% - 89%

C: 70% - 79%

D: 60% - 69%

F: 0 – 59%

Late work policy:

To be fair to all students, I DO NOT accept late work except for documented illnesses. You have 7 days to complete assignments. Please take advantage of the time you have. If you have a problem uploading an assignment and choose to email it to me, it must be time stamped before 11:00 p.m. on Sunday or whatever the due date is. All assignments are important so please do not discount them.

SEE CANVAS FOR THE COMPLETE COURSE CALENDAR, OUTLINE, DETAILED DESCRIPTION OF GRADED WORK, AND OTHER RELATED MATERIAL.

COURSE POLICIES

Academic Integrity Policy:

Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion. Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty. See Student Handbook, “Student Rights & Responsibilities: Student Conduct.” Consequences for academic dishonesty may include:

1. The student will receive a failing grade of "O" on the assignment. If the assignment is within a group in which the lowest assignment is dropped, the assignment will not be able to count as a dropped score. It will count as part of the grade.
2. A "Scholastic Dishonesty Report Form" will be submitted regarding the incident
3. Student may be dropped from the course with a failing grade (letter grade of “F”) if there is a second infraction or the first infraction was deemed extremely serious.

Students who use ChatGPT and similar tools on assignments without permission, or who use them in improper ways, are violating the academic integrity rules of the school.

Attendance Policy:

Regular and punctual attendance is expected of all students in all classes for which they have registered. All absences are unauthorized unless the student is absent due to illness or emergencies as determined by the instructor. It is the student responsibility to provide documentation as to the emergency for approval and judgement by the faculty member. Approved college sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence. Valid reasons for absence, however, do not relieve the student of the responsibility for making up required work.Students will not be allowed to make up an examination missed due to absence unless they have reasons acceptable to the instructor. A student who is compelled to be absent when a test is given should petition the instructor, in advance, if possible, for permission to postpone the exam.

Student will be dropped from a class by the Registrar upon recommendation of the instructor who feels the student has been justifiably absent or tardy a sufficient number of times to preclude meeting the course’s objectives.   Persistent, unjustified absences from classes or laboratories will be considered sufficient cause for college officials to drop a student from the rolls of the College.

Withdrawal Policy:

A student may withdraw from a course on or after the official date of record. It is the student’s responsibility to initiate and complete a Withdrawal Request Form.

• Last day to drop with grade of a “W” is April 1

Student Learning Outcomes:(From Academic Course Guide Manual/Workforce Education Course Manual/NCTC Catalog

At the successful completion of this course the student will be able to:

• Explain various theories, processes, and functions of management.
• Apply theories to a business environment
• Identify leadership roles in organizations
• Describe the elements of the communication process

COLLEGE POLICIES