NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
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Course
Title:
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Customer Relationship Management
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Course Prefix & Number:
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MRKG1301
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Section Number:
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310
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Semester/Year:
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SU1/21
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Semester Credit Hours:
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3
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Lecture Hours:
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48
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Lab Hours:
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0
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Course Description (NCTC Catalog):
General Principles of customer service including skills, knowledge, attitudes and behaviors. Topics will include teamwork in an organization, internal and external customer relationships:
communication in clear and professional manner and conflict resolution.
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Course Prerequisite(s): None
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Required Course Materials: ( Included with Tuition for Course )
Customer Service Kills for Success, 7thE Robert Lucas, McGraw Hill
NOTE: The digital version of the text with the online Connect access code is REQUIRED. You may choose to purchase a hardcopy version of the text, but it is not required as the content is a part of the digital access.
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INSTRUCTOR INFORMATION
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Name of Instructor:
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Teresa Laman
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Campus/Office Location:
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Corinth
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Telephone Number:
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940-367-3787; 940-600-1650 Google Voice
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E-mail Address:
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tlaman@nctc.edu
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OFFICE HOURS
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Monday
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Tuesday
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Wednesday
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Thursday
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Friday
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6 am – 7 am
Online
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6 am – 7 am
Online
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6 am – 7 am
Online
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6 am – 7 am
Online
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By Appt.
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By Appt.
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By Appt.
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By Appt.
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By Appt.
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STUDENT LEARNING OUTCOMES (From Academic Course Guide Manual/Workforce Education Course Manual/NCTC Catalog
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At the successful completion of this course the student will be able to:
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Examine internal and external customer relationship management (CRM) strategies
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GRADING CRITERIA
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# of Graded
Course Elements
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Graded Course Elements
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Percentage or Point Values
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1
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Final Exam
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15%
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1
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Final Project – Case Study (Learning Outcome)
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25%
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10
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SmartBook Assignments
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10%
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10
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Chapter Quizzes
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25%
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5
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Discussion Forums
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25%
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COURSE SUBJECT OUTLINE:
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The Customer Service Professional
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Overview
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Contributing to the service culture
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Defining and establishing a service culture including strategies
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Verbal communication skill
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Tow-way communication, positive/negative communication and strategies and feedback
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Non-verbal communication
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Definitions, gender, and culture
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Listening to the customers
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Defining listening, characteristics of good listeners and strategies for improvement
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Customer Service & behavior
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Behavioral styles and how to communicate with each other
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Service breakdown and recovery
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Defined, dealing with difficult customers and reasons for customer defection
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Customer service & diversity
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The role of diversity in customer service including values and communication
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Customer service via technology
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Role of technology, call centers, web based and mobile technologies
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Encouraging customer loyalty
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The role of trust and customer relationship management and enhancing customer satifacton
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Tentative Schedule of Assignments – SU1 2020
WEEK 1: Sunday, June 13, 2021
- Start Here - Module Quiz
- Acknowledgment of Reading Course Syllabus & Polices
- CS Chapter 1 Quiz - Requires Respondus LockDown Browser + Webcam
- CS Chapter 2 Quiz - Requires Respondus LockDown Browser + Webcam
- Discussion Forum 1: Customer Service Culture
WEEK 2: Sunday, June 20, 2021
- CS Chapter 3 Quiz - Requires Respondus LockDown Browser + Webcam
- CS Chapter 4 Quiz - Requires Respondus LockDown Browser + Webcam
- CS Chapter 5 Quiz - Requires Respondus LockDown Browser + Webcam
- Discussion Forum 2: Listening & Nonverbal Communication`
WEEK 3: Sunday, June 27, 2021
- CS Chapter 6 Quiz - Requires Respondus LockDown Browser + Webcam
- CS Chapter 7 Quiz - Requires Respondus LockDown Browser + Webcam
- Discussion Forum 3: Dealing With Difficult Customers
WEEK 4: Sunday, July 4, 2021
- CS Chapter 8 Quiz - Requires Respondus LockDown Browser + Webcam
- Discussion Forum 4: Culture and Diversity
- Final Project - Customer Service Project: THIS IS A COURSE OBJECTIVE due by 11:59pm
WEEK 5: Sunday, July 11, 2021
- CS Chapter 9 Quiz - Requires Respondus LockDown Browser + Webcam
- CS Chapter 10 Quiz - Requires Respondus LockDown Browser + Webcam
- Discussion Forum 5: Customer Loyalty
Tue Jul 13, 2021
ATTENDANCE POLICY
Regular and punctual attendance is expected of all students in all classes for which they have registered. All absences are considered to be unauthorized unless the student is absent due to illness or emergencies as determined by the instructor. It is the student responsibility to provide documentation as to the emergency for approval and judgement by the faculty member. Approved college sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence. Valid reasons for absence, however, do not relieve the student of the responsibility for making up required work. Students will not be allowed to make up an examination missed due to absence unless they have reasons acceptable to the instructor. A student who is compelled to be absent when a test is given should petition the instructor, in advance if possible, for permission to postpone the exam. Student will be dropped from a class by the Registrar upon recommendation of the instructor who feels the student has been justifiably absent or tardy a sufficient number of times to preclude meeting the course’s objectives. Persistent, unjustified absences from classes or laboratories will be considered sufficient cause for College officials to drop a student from the rolls of the College. From Board Policy FC (LOCAL)
Withdrawing from a Course: Students can learn more about the withdraw policy and procedure by http://www.nctc.edu/current-students/drop-withdraw-class.html (Links to an external site.).
GRADE APPEALS & INCOMPLETE GRADES:
Students can read more about the college's grade appeal processes and procedures for assigning incomplete grades by visiting the Academic Catalog: https://www.nctc.edu/catalog/academic-policies/grades-reports/student-grade-appeal.html (Links to an external site.) and https://www.nctc.edu/catalog/academic-policies/grades-reports/incomplete-grades.html (Links to an external site.).
Last day to withdraw from a course with a “W” is JUNE 29, 2021.
DISABILITY SERVICES (Office for Students with Disabilities)
The Office for Students with Disabilities (OSD) provides support services for students with disabilities, students enrolled in technical areas of study, and students who are classified as special populations (i.e. single parents).
Support services for students with disabilities might include appropriate and reasonable accommodations, or they may be in the form of personal counseling, academic counseling, career counseling, etc. Furthermore, OSD Counselors work with students to encourage selfadvocacy and promote empowerment. The Counselors also provides resource information, disability-related information, and adaptive technology for students who qualify.
If you feel you have needs for services that the institution provides, please reach out to either Wayne Smith (940) 498-6207 or Yvonne Sandman (940) 668-4321. Alternative students may stop by Room 170 in Corinth or Room 110 in Gainesville.
COVID-19 Specific Syllabi Statements Summer 2021
Syllabi statement regarding potential Conversion of Onsite Classes to Online/Remote Format: North Central Texas College students should be aware that in the event of a college closure due to COVID-19 or other health related crisis, onsite classes will be converted to an online/remote format. Students should plan ahead to ensure they have access to the computer equipment (either PC, MAC, or tablet), webcam, and internet connectivity to continue their classes in an online/remote format. Please read all your official North Central Texas College student emails as the transition from onsite to online/remote might require a reorganization in your personal situation. Students will be granted a 72-hour transition and grace period. Online classes will continue as scheduled without disruption. Wear a mask, stay safe, and contact your Instructor as the situation arises. These policies and procedures were updated on June 2, 2021 and are subject to change as conditions change.
Syllabi Statement Regarding Face Coverings: Per the North Central Texas College guidance on face coverings on campus, in the instructional setting, faculty and students are not required to wear face coverings, such as masks or face shields. In May, Texas Governor Gregg Abbott released an Executive Order prohibiting Government entities from mandating the use of masks. As a political subdivision of the State of Texas, NCTC will follow the Governor’s Executive Order for Government entities and effective immediately NCTC is no longer mandating the use of masks while on campus. This order does not mean that you cannot choose to wear a mask, rather it is no longer allowed to be mandated. These policies and procedures were updated on May 19, 2021 and are subject to change.
Return to Standard Attendance Protocol for Face-to-Face Meetings: We recently faced an unprecedented situation in which all of us had to be flexible and make prudent decisions in the best interest of our families, our campus, and our community. In light of this, North Central Texas College is temporarily establishing the requirement that faculty keep records of student attendance for face-to-face course meetings as well as a documented seating chart. In addition, students who are sick or need to quarantine should not attend classes. Students will not be required to provide formal documentation from a health care provider and will not be penalized for COVID-19 related absences when proper notification to campus health officials is made in accordance with the guidelines stated below.
Faculty will:
- Notify students about important course information and delivery changes through Canvas and campus email.
Students should:
- Provide notification to campus officials if they have tested positive for COVID-19 or have to quarantine so we can confirm reported absence with instructors, monitor, and assist the campus community.
- Notify instructors in advance of the absence.
- Connect with that class through Webex if the class session is being transmitted in a hybrid fashion.
- Keep up with and/or make up missed classwork or assignments.
- Submit assignments digitally through Canvas or other means as announced by your instructor.
- Work with their instructors to reschedule exams, labs, and other critical academic activities described in the course syllabus.
- Check Canvas and campus email daily to receive important announcements pertaining to the course.
During the summer 2021 semester, faculty with face-to-face meetings will establish assigned seating/work stations to facilitate roll-taking, and, if necessary, contact tracing. Additionally, we ask all members of the College community to be attentive to their health, and safeguard others, by following the CDC’s guideline to “stay home when you are sick.” You should stay home if you have symptoms. More information on what to do if you are sick is available at the CDC’s website.
Additional NCTC information is available at http://www.nctc.edu/coronavirus/index.html
CORE CURRICULUM FOUNDATIONAL COMPONENT AREA (For classes in the Core)________
- Communication
- Mathematics o Government/Political Science
- Life and Physical Science o Social and Behavioral Sciences
- Language, Philosophy & Culture o Component Area Option
- Creative Arts
- American History
REQUIRED CORE OBJECTIVES (For classes in the Core)
- Critical Thinking
- Communication
o Empirical and Quantitative
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x Teamwork
- Personal Responsibility
- Social Responsibility
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COURSE TYPE
- Academic General Education Course (from ACGM but not in NCTC Core)
- Academic NCTC Core Curriculum Course
x WECM Course
STUDENT HANDBOOK
Students are expected to follow all rules and regulations found in the student handbook and published online.
ACADEMIC DISHONESTY
Scholastic dishonesty shall include, but is not limited to cheating, plagiarism, academic falsification, intellectual property dishonesty, academic dishonesty facilitation and collusion. Faculty members may document and bring charges against a student who is engaged in or is suspected to be engaged in academic dishonesty. See Student Handbook, “Student Rights & Responsibilities: Student Conduct ([FLB(LOCAL)]”.
Consequences for academic dishonesty may include:
- Zero on the Assignment & a warning. First Offense
- Dropped from Course – Second Offense
The capstone course for the Business Management Certificate is BUSG 2300 Business Leadership Application.
The capstone course requirement for the Business Management AAS Degree is BUSG 2380 – Cooperative Education General Business. It should be taken the last semester before graduation. This course may not be substituted.
QUESTIONS, CONCERNS, or COMPLAINTS
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Name of Chair/Coordinator:
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Dr. Cherly Furdge, Division Chair
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Office Location:
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Corinth Campus, Suite 239 Office 234
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Telephone Number:
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940-498-6238
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E-mail Address:
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cfurdge@nctc.edu
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Name of Instructional Dean:
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Debbie Huffman
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Office Location:
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Gainesville Career and Technical Center
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Telephone Number:
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940-668-3357
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E-mail Address:
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dhuffman@nctc.edu
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