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NORTH CENTRAL TEXAS COLLEGE
COURSE SYLLABUS
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Course Title:
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Customer Relations
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Course Prefix & Number:
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1301
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Section Number:
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361
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Semester/Year:
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Spring 2018
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Semester Credit Hours:
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3
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Lecture Hours:
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48
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Lab Hours:
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0
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Course Description (NCTC Catalog):
General principles of customer service including skills, knowledge, attitudes, and behaviors. Topics will include teamwork in an organization, internal and external customer relationships; communication in clear and professional manner and conflict resolution
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Course Prerequisite(s): None
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Required or Recommended Course Materials:
Customer Service: Skills for Success 6th edition - Robert W. Lucas
NOTE: The digital version of the text with the online Connect access code is REQUIRED. You may choose to purchase a hardcopy version of the text, but it is not required as the content is a part of the digital access.
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INSTRUCTOR INFORMATION
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Name of Instructor:
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Hollie Henry
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Campus/Office Location:
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Online
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Telephone Number:
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214-938-5520
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E-mail Address:
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hhenry@nctc.edu
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OFFICE HOURS
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Monday
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Tuesday
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Wednesday
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Thursday
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Friday
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7:00-7:20 am
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7:00-7:20 am
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7:00-7:20 am
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7:00-7:20 am
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7:00-7:20 am
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2:00-3:00 pm
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2:00-3:00 pm
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STUDENT LEARNING OUTCOMES (From Academic Course Guide Manual/Workforce Education Course Manual/NCTC Catalog
At the successful completion of this course the student will be able to:
- Examine internal and external customer relationship management (CRM) strategies
GRADING CRITERIA
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# of Graded Course Elements
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Graded Course Elements
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Percentage or Point Values
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10
1
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Post-Tests
Semester Project (Secret Shopper)
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Must score 80% or better on all assignments in order to pass this course. Please see Canvas for detailed course information and course map.
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COURSE SUBJECT OUTLINE (Major Assignments, Due Dates, and Grading Criteria)
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The Customer Service Professional
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Overview
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Contributing to the service culture
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Defining and establishing a service culture including strategies
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Verbal communication skill
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Tow-way communication, positive/negative communication and strategies and feedback
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Non-verbal communication
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Definitions, gender, and culture
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Listening to the customers
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Defining listening, characteristics of good listeners and strategies for improvement
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Customer Service & behavior
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Behavioral styles and how to communicate with each other
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Service breakdown and recovery
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Defined, dealing with difficult customers and reasons for customer defection
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Customer service & diversity
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The role of diversity in customer service including values and communication
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Customer service via technology
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Role of technology, call centers, web based and mobile technologies
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Encouraging customer loyalty
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The role of trust and customer relationship management and enhancing customer satisfaction
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ATTENDANCE POLICY
Regular and punctual attendance is expected of all students in all classes for which they have registered. All absences are considered to be unauthorized unless the student is absent due to illness or emergencies as determined by the instructor. It is the student responsibility to provide documentation as to the emergency for approval and judgement by the faculty member. Approved college sponsored activities are the only absences for which a student should not be held liable and only when provided by a college official ahead of the absence. Valid reasons for absence, however, do not relieve the student of the responsibility for making up required work. Students will not be allowed to make up an examination missed due to absence. Student will be dropped from a class by the Registrar upon recommendation of the instructor who feels the student has been justifiably absent or tardy a sufficient number of times to preclude meeting the course’s objectives. Persistent, unjustified absences from classes or laboratories will be considered sufficient cause for College officials to drop a student from the rolls of the College. From Board Policy FC (LOCAL)
Last day to withdraw from a course with a “W” is April 25th, 2018.
COURSE ATTENDANCE POLICY:
In lieu of classroom attendance, the following will constitute the course attendance policy: Each student is expected to log in at least three times a week and complete weekly assignments to constitute regular attendance. Failure to log in for two successive weeks will be cause for concern and will be reported to the Fast Start IV Grant Coordinator.
This online course requires dedication and effort on your part. You must set aside time each week to do your assignments. You should expect to spend 10 to 12 hours each week on this course. It is very easy to fall behind and it is difficult to catch up on missed work!
Course Success Tip: Stay current in your work, log in often, and check announcements for any special notices.
OTHER PERTINENT INFORMATION
Class begins March 19, 2018 and ends May 11, 2018. This class is designed as an accelerated self-paced course which provides students an opportunity to complete all assignments at their own pace without deadlines; however, all assignments must be completed by the last day of class. It is highly encouraged that students avoid procrastination and put as much effort as possible into completing the course. It is highly encouraged that you log in at least four-five times a week to work on assignments. Expect to spend 10 to 15 hours a week working in this course, the same amount of time it would take to attend and complete the assignments for an on-campus class.
Your grade for this course will be A, B, or F. The course grade will be determined based on the grades from all module competency post-tests and your competency final project. You must score an 80 or higher on all Module Competency Post-Tests and an 80 or higher on the Competency Final Project. You cannot make less than a B in this course.
You will have ten (10) module pre-tests. You will have one chance to complete the pre-test and will only see your score afterwards. You must take the pre-test in order to gain access to each module. If there are essay questions on the pre-test, the questions will be graded within 24 hours. If you score 80 or higher on the module pre-test, you can skip to the next module. (Unless you score 80 or higher on the pre-test, the pre-test score will not count towards the final grade). The chapters associated with the test are listed in each module. The test will have a mixture of questions to include, essay, multiple choice, and true and false.
If you do not pass the pre-test with an 80 or higher, you will need to complete the assignments in the module. Module assignments will not count towards your final grade. Module assignments are tools to prepare you for the module post-tests. It will be to your advantage to complete them. It is important that you use all assignment tools and study before taking the post-tests. You will ONLY have three chances to score 80 or higher on the post-test. If you have not successfully passed the post-test after your second attempt, you MUST schedule a meeting with your instructor before the third attempt. Failing to do so may result in you failing. Once your test is submitted, you will only see your score, not the questions you missed.
The chapters associated with the test are listed in each module. Again, the exam questions may be essay, multiple choice, or true and false. The format of the exam will be in the exam instruction sections. If the exam consists of essay questions, you will have 60 minutes to complete the assessment. The essay portion of the exam will be graded within 24 hours. If the exams consist of only multiple choice and true and false questions, you will have 40 minutes to complete the assessment.
You will complete a course Competency Project (Secret Shopper). The purpose of this project is to allow you an opportunity to demonstrate that you have mastered the competencies for the course. The competencies for this course are:
- Examine internal and external customer relationship management (CRM) strategies
All assignments must be complete by May 11, 2018 at 12:00 p.m. NOON Please do not procrastinate. Once the class ends you will not be afforded an opportunity to take any exams nor submit any assignments.
All course work is available via the Internet through NCTC’s CANVAS Learning Management System. Access CANVAS at https://nctc.instructure.com. Please go to https://nctc.instructure.com and bookmark (save to favorites) this site. It is not necessary to access CANVAS through the NCTC Website. If a student should experience problems accessing the course material in CANVAS OR sending/receiving course mail, it is the student’s responsibility to notify the instructor immediately. Student data files may be downloaded from the textbook publisher’s Website. See instructions on the Course homepage in CANVAS.
Emails will be answered within 24 hours.
To be successful in the course, you must do the following:
- Please read your syllabus carefully to ensure you are aware of everything that is required.
- Ask questions if you have any.
- Create a strategy for how you plan to complete the course.
- Buy the book
- Read
- Take notes while reading
- Study
- Complete all assignments if necessary.
- Register to take Advantage of using Mindtap
Note: The last day to drop is April 25, 2018 with a W. If you feel you need to drop schedule an appointment with Sarah Morrow, First Start IV Grant Coordinator, or Mallory Batts, Fast Start IV Success Coach, to discuss your concerns. Sarah can be reached at 940-668-7731 ext. 4957 or email smorrow@nctc.edu. Mallory and be reached at 940-668-7731ext. 4965 or email mbattas@nctc.edu. After meeting with Sarah or Mallory, if you feel you still need to drop, please complete the necessary paperwork with the registrars’ office.
DISABILITY SERVICES (Office for Students with Disabilities)
The Office for Students with Disabilities (OSD) provides support services for students with disabilities, students enrolled in technical areas of study, and students who are classified as special populations (i.e. single parents).
Support services for students with disabilities might include appropriate and reasonable accommodations, or they may be in the form of personal counseling, academic counseling, career counseling, etc. Furthermore, OSD Counselors work with students to encourage self-advocacy and promote empowerment. The Counselors also provides resource information, disability-related information, and adaptive technology for students who qualify.
If you feel you have needs for services that the institution provides, please reach out to either Wayne Smith (940) 498-6207 or Yvonne Sandman (940) 668-4321. Alternative students may stop by Room 170 in Corinth or Room 110 in Gainesville.
CORE CURRICULUM FOUNDATIONAL COMPONENT AREA (For classes in the Core)