PRINCIPLES OF MARKETING (MRKG 1311)
Term: 2026-2027 Fall
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Wed, 9:30 AM - 10:50 AM (8/24/2026 - 12/12/2026) Location: COR COR01 353
Description
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
48 lecture hours.
At the conclusion of the course a student will be able to: Identify the marketing mix components in relation to market segmentation; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan